• Led process and product innovation for Axis Bank Credit Cards in the co-brand partnership arena• Launched India's first numberless credit card in a record eight-month period• Managed the complete lifecycle of two credit cards over three years, including product note creation, Business Requirement Documents (BRDs), User Acceptance Testing (UATs), and training for front-line teams• Improved customer onboarding processes, enhanced funnel performance• Implemented effective… Show more • Led process and product innovation for Axis Bank Credit Cards in the co-brand partnership arena• Launched India's first numberless credit card in a record eight-month period• Managed the complete lifecycle of two credit cards over three years, including product note creation, Business Requirement Documents (BRDs), User Acceptance Testing (UATs), and training for front-line teams• Improved customer onboarding processes, enhanced funnel performance• Implemented effective acquisition strategies while managing escalations• Actively managed both internal and external stakeholders• Facilitated collaborative sessions for customer journey optimization• Conducted detailed portfolio analyses for product enhancements Show less

• Coordinated with suppliers to integrate industry experts into the "XPERT" app, assessing market fit and resolving challenges• Conducted user and supplier research calls to gather insights on product demands and consumer behavior, and executed comprehensive app functionality audits• Participated in strategic efforts to identify and capture the target audience• Managed content curation, SEO (on-page and off-page), social media prospecting, and served as Outreach Coordinator