TELUS is amongst Canada’s top 10 brands and a world-leading global technology provider that started as a Telco giant.• Inspire the TELUS team and our partners towards building a strong, consistent brand identity for our award-winning brand. • Strive for continuous advancement of our brand strategy and improvement of our brand architecture.• Provide strategic guidance on how the TELUS brand comes to life across internal and external touch-points, with a focus on continued evolution of the brand. • Develop, maintain, evolve and socialize brand standards, guidelines, best practices and governance processes across the business.• Consult and collaborate with teams across the large matrix organization to interpret and apply brand standards and guidelines across various campaigns, programs, and initiatives.• Partner with external agencies and internal digital teams to provide brand assets, tools and resources that help guide every brand design opportunity.• Collaborate with our legal team to proactively protect TELUS’ intellectual property rights and trademarks portfolio.• Support and lead exciting, cross-functional, strategic brand projects that elevate the brand.• Financial and vendor management for strategic brand office programs.

Manulife is the largest Canadian multinational insurance company and a global financial services provider.• Facilitating the roll-out of the new refreshed Manulife brand globally, in business-as-usual mode.• Developing global brand guidelines, tools and governance processes to create global efficiencies, enabling regional brand teams with brand resources to create consistent customer experiences.• Providing corporate/global brand consultations on top priority initiatives for the company, such as Corporate communications, Social Media communications, Employer Branding campaigns, Environmental & Social Governance (ESG/CSR) projects, etc., ensuring overall brand governance, consistency and creative excellence globally.• Managing brand risk through global trademarks management and online brand monitoring & response programs that protect brand identity, integrity and reputation.• Building a global brand health measurement framework that enables teams to understand the effectiveness of brand activities and ensure the right allocation of marketing spend – Brand ROI.• On-boarding a global creative agency of record to partner on the company’s top marketing priorities and optimizing ways of working with agencies of record to build global efficiencies.• Building a global brand strategy (brand promise & competitive differentiation), in partnership with regional brand teams, providing them a common platform to build annual regional brand plans.• Activation of brand strategy, in partnership with regional teams, to meet brand goals & KPIs.

Legal Insure is a Legal Expense Insurance provider in Canada.Established brand positioning, creating brand identity and guidelines. Crafted communications strategy with messaging, creatives, and media planning. Developed digital brand assets.• Launched and championed brand identity and assets such as logo, website, and social media accounts,elevating credibility with potential customers to support sales.• Liaised with creative agency and vendor teams, developing point-of-sale (POS) material for salessupport - brochures, client pitch presentations, e-mailers, visiting cards, and stationary.

National Institute for Transforming India (NITI) is the public policy think tank for the Government of India.• Formulated marketing strategies for Atal Innovation Mission (Prime Minister’s Office program), promoting innovation and entrepreneurship in the country. • Directed traditional, digital and social media marketing initiatives, managed events, hosted seminars, and led project management.

Maruti Suzuki is Suzuki Motor Corporation's India subsidiary. It is the largest passenger car manufacturer in the Indian sub-continent, with a 51% market share in India.• Managed annual budgets of CAD 15 million for corporate brand strategies & initiatives.• Designed and executed corporate brand strategy for short-term (FY) & long-term (up to 5yrs).• Devised strategic initiatives for brand positioning and imagery refreshment/reinforcement.• Created portfolio & category management strategies for product differentiation, across entire range.• Managed 360° integrated media campaigns for Corporate brand, incl. ESG/CSR/Social branding campaigns.• Led annual corporate sponsorships & integrations (advertiser-funded/ IP-owned 360° integrated media properties, spanning 3 to 6 months), in partnership with prominent media houses (e.g. Viacom/MTV).• Planned & executed tactical promotional campaigns, brand integrations and experiential events.• Managed digital and social media marketing campaigns.• Measured and maximized marketing ROI for brand (Brand KPIs, imagery, market share & growth).• Led large teams of creative agencies and vendors on multiple on-going brand projects.• Briefing, creative development, media planning & ROI measurement, in partnership with creative agency.• Mentored and groomed team of assistant brand managers & marketing interns.

Alto has been India’s best-selling car for 9 years till 2014; Emerged as the world’s largest-selling small car in 2014.• Managed annual budgets of CAD 8 million for Alto brand management strategies & initiatives.• Designed and executed Alto brand strategy for short-term (FY) & long-term (up to 4yrs product lifecycle).• Managed marketing plan & strategy: Product planning & research; Positioning; Promotion; PR; People management and training; Processes for enabling marketing solutions.• Implemented product launches, with large-scale marketing plans & budgets of CAD 6 million each, for Alto 800 car (2012); Alto K10 car (2014) and Alto car Limited Editions 2013 and 2014.• Handled 360° integrated media campaign management, with extensive digital & social media marketing.• Assisted in International marketing: Provided brand support to Suzuki distributors for international launches & marketing communication campaigns.• Managed large-scale events such as Auto Expo, dealer & journalistic previews, product launches, product promotions, etc.• Planning for market researches & customer relationship management (CRM) campaigns for products.• Managed agency and vendor teams, along with, mentoring team of marketing interns.• Briefing, creative development, media planning & ROI measurement, in partnership with creative agency.

Maruti Suzuki is Suzuki Motor Corporation's India subsidiary. It is the largest passenger car manufacturer in the Indian sub-continent, with a 51% market share in India.• Formulated B2B marketing and sales strategies.• Developed B2B marketing communications.• Developed Point of Sales (POS) tools & literature for B2B sales.• Managed B2B events, promotions & sponsorships.• Initiated and developed CRM campaigns for B2B clients.• Managed and led creative agency and vendor teams.• Cultivated corporate/B2B relations.