• In order to commercialise my Social Media following of >350k followers, built up (from scratch) my online music school – Music Educademy (www.musiceducademy.com) that gives Premium quality educational content on Guitar and Music Theory• Formulated (designed structure, recorded and edited) 8 online courses on Guitar and Music Education

• Full budget and P&L ownership for Cambodia and Laos and responsible for operational effectiveness and market share improvement• Closed FY’18 at delivery of 98.57% Vol, 102% Net Revenue and 104% Trade Spend Effectiveness through strong customer sells, increasing numeric distribution and leveraging global insights• Reworked pricing architecture (from price to distributor to suggested price to consumer) for all key skus for FY’19 to combat issues of parallel Imports and smuggled goods• Created FY’19 launch plans of 2 new brands for Cambodia along with distributor search and appointment with a potential to triple annual volume in 1 year• Devised and led the Coverage Excellence Plan for FY ’19 for Vietnam to strengthen the company’s in-store presence across 800 outlets which was replicated across South East Asia in FY ‘19

• Was double hatting as Trade Marketing Director for Marico Vietnam ($60 Million business) and Sales director for Modern Trade ($16 Million business) • Led the creation of the FY18-19 brand growth strategy, category key business drivers aiming to grow the company at 12% in FY ’19 vs FY ’18 (versus a decline in previous year) • Led the MT transformation plan which aimed to strengthen the company’s in-store presence across the 1800 MT stores via efficient assortment, promo and asset execution, effective planogram and customer engagements with a potential to grow the channel by 25% in FY ’19 (ahead of country by 10% points)• Conceptualized and led the key store program which included identification and systemic tagging of wholesale and top retail stores (20% of total coverage contributing to 75% GT business) and designing the loyalty program for the same• Led the launch and execution strategy of the new Female grooming category for the company

• Handled Store sales and operations for Direct (supply) Customer accounts in Cash and carry, Hyper-Super, Mini-market and Convenience formats like Walmart, Metro and Reliance contributing to $150 Million business for India• Led an organisation of 700+ people involved in selling, merchandising & logistics • Conceptualised, tested and led national expansion of the biggest Go-To-Market building block (In-store Operations model) for the Channel in FY15-16 (Size of Prize = $6.5 Million) to deliver superior fundamentals across Modern trade customers via better in-store engagement • Managed financials for the All India Modern trade channel (Spend pool of $3.7 Million)– Was responsible for designing channel strategy and investment planning for GTM interventions• Led a Project to design How-to-win strategies through better understanding of in-store dynamics of different store layouts in Mini-market and Convenience formats

• Handled Store operations for Indirect (supply) Customer accounts in Hyper-Super, Minimarket and Convenience formats like Big Bazaar, TPG and SPAR contributing to $65 Million business• Responsible for Operationalizing Integrated Trade Terms (ITT) in Stores, Mapping & Initiative Maximization, PO Process Streamlining, and Shopper Based Design (SBD) across Key Categories • Led a team of 16 P&G Managers (dotted line reporting) & 300+ Distributor employees • Conceptualized and led category colleges for Blades & Razors, Air Care and Oral Care for Customer teams to secure open shelving alignment leading to 100% Compliance vs. norms

• Led Market Strategy and Planning - Pantene for All India (Annual business = $120 Million) • Worked on creating the FY13-14 Pantene growth strategy, category key business drivers, launch strategy and execution plan for 3 new Pantene products (including 2 new-to-the-world products)• Designed and executed the challenging price-up of the Rs. 1 shampoo sachet (Most distributed sku in the P&G India portfolio @4 Million stores) to Rs. 1.5 and closed Year 1 with no drop in distribution figures (ahead of glide-path) • Over-delivered on Shampoo bottle target ACV by +1.9 points via effective trade spending, Initiative and Promotion planning and re-modelling the Category Shopper Based Design (SBD) programs • Closed the year at a Brand Trade spend effectiveness of 120 against target of 105 via spend optimisation across channels and following cascading choices to deliver higher NOS via bottle delivery• Designed launch elements for the biggest re-stage of the Pantene brand for P&G India that finally helped deliver year-end double digit NOS growth despite category slowdown Professional Recognition• P&G ‘Power of You’ Platinum from Global Business Unit for overall Brand profitability 13-14

• Set up the site distributor right from candidate recruitment to final Joint Business Planning • Led a team of 2 direct reports and $35 Million business for the region• Responsible for delivering sales, market share growth, Go-to-Market operations and customer profitability • Was the top scoring Unit manager in the country with highest value delivery at 161 IYA and volume at 157 IYA (Country at 125 IYA on both value and volume)• Brought down customer AR from 12.3 to 7.5 days (vs. target of 9 days) via bringing organisation efficiencies like monitoring ageing reports, speeding up internal billing, building team capability and stronger JBP with Top customers• Redesigned the entire warehouse-to-branch logistics model for the customer leading to a 12 percentage point increase in CFR to 93% • Assigned additional responsibility of managing distributor claims for the entire P&G North-East India Division• Conceptualised and piloted a new Claims Management model to enhance speed of processing claims via aligning Service level agreements and developing systems to track bottlenecks, which was then replicated for national expansionProfessional Recognition• Sales Director Award for Best Unit Manager 11-12• Sales Director Award – Retailing Challenge 11-12• Productivity Fundamentals Champion: Best Sales Fundamentals delivery 11-12

• Managed state business and multifunctional KPIs for the East Uttar Pradesh Distributor (annual turnover - $30 Million)• Led the distributor transition (at the time of switch to a new customer) ensuring minimal negative impact to business, employees and market• Conceptualised and piloted a model to track and improve team capability and increase market operational discipline• Conceptualised and piloted a new GTM project to achieve 100% store coverage in the District, which was then replicated for national expansionProfessional Recognition• Productivity Fundamentals Champion: Best Sales Fundamentals delivery 10-11• Distributor Operations Capability Award for Team Capability building 10-11• Sales Director Award – Retailing Challenge 09-10• Sales Director Award of Excellence - Laundry Category Leadership in Uttar Pradesh 09-10 • Sales Director Award – Retailing Challenge 08-09

• Developed the promotional campaign for the biggest electronics store by Sharaf DG in UAE• Received a pre-placement offer to join as Category Manager at Sharaf DG in Dubai

• Responsible for new business development and monthly B2B delivery of Air conditioners and water dispensers (annual business = $7 Million)• Added 2 new accounts - Euronet and J.M. Baxi to the clientele of VoltasProfessional Recognition• Only trainee from a batch of 51 to get confirmed from Management Trainee grade to Manager in 6 months (normal time of confirmation being 12 months)