• Headed the entire Business Operation, P&L & Marketing for assigned territory of BYJU’s Tuition Centre for the assigned region• Managed and expanded BYJUS’s new business of Hybrid Learning Model in assigned region• Major responsibility & accountability lies to manage the overall Business Operation by achieving the given revenue and sales targets for the assigned territory• Ensured monthly revenue targets are met and closure of SR’s across territory within defined TAT• Responsible for all BTL activities in the territory including direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions & trade fair• Ensured all external and internal events are aligned with the business unit's marketing calendar and business objectives and that sponsorship properties and marketing activities are effectively leveraged to the benefit of the business and the brand• Handled MR initiatives and GTM strategies for new upcoming Centre’s in the assigned territory

• Build the entire Demand-Supply Enterprise function across multiple cities from scratch for Industrial Category• Managed a multi-layered team of Demand, Supply & Operations and responsible for their development and performance• Pitched and won multi-crore contracts to CXO level audience at Large Enterprises across a combination of people cost, technology and procurement solutions.• Supported cataloguing team for executing Industrial category for building tech product (MVP)• Developed demand forecasts (operational forecasts) at multiple levels of aggregation for multiple time horizons as part of a demand planning function• Developed user stories and to-be process flows to support the design and development of business solutions for the clients• Established various Demand engines including Marketing campaigns and Setting-up ISR Customer Experience process for Demand Generation• Worked closely with data architects, developers, test managers, business stakeholders and program managers to achieve project objectives in defined time frames

• Reported directly to the Founders, the core responsibilities revolve around growth and business development initiatives at Industrybuying that cut across business lines, regions and functions at a national level• Won multi-crore contracts to CXO level audience at corporates across a combination of aggregator model & technology• Demonstrating sharp skills of managing key accounts and grow them further vis-a- vis extended portfolio of offering and turning spot buys into contract purchases• Build long-term account value with executive level relationships within key accounts by managing end to end responsibilities which includes sales, procurement, supply chain and collections• Worked with the team of Managers and Engineers to achieve business targets in the respective region through business development activities and providing feedback on performance• Developing and managing regional budgets and forecasts to ensure that the region achieves target sales goals and profitable P&L

• Managed a region to acquire new clients in major industrial product categories and with desirable selection.• Developed and implemented standard operating processes to scale the working of the organization.• Defined the seller base and industry verticals to target various services using local knowledge, secondary research and past data.• Interface with internal teams to identify seller integration needs and deploy resources to lift these seller capabilities to work on online platform.• Analyzed data on improving and developing processes to help industrial products become successful on online platform.• Reviewed the processes through customer feedback mechanism and providing feedback and suggestions to modify them to enhance customer experience.• Generated profitable revenue growth through establishing new customers, penetrating new customer accounts and retaining those customers.• Established, maintained and service accounts, covering full assigned territory to ensure high customer satisfaction, positive long-term relationships and repeat business.• Lead a team of managers for the hardcore Sales and marketing of Industrial Products and B2B e-procurement platform.• Coordinated with supply chain, customer service and commercial team for completing the sales cycle successfully.• Responsible for improving the business and maintaining long term relationship with the existing customers.

• Worked on Illumination EPC segment (Engineering & Projects Business Unit) and drove key strategic initiatives while identifying and developing new business opportunities, deepening market penetration• Explored business opportunities from private as well as government PSU’s and targeted government projects across the region

• Identified & managed key accounts for potential business development towards high value customers and strategically secure profitable business while personally interacting with customers, presenting quotation as well as negotiating & finalized and executed orders received• Developed a competitive business development and B2B sales strategy, uncovering/ creating new opportunities, identifying dynamic and flexible solutions and managing account activity