Director of GTM Process, Strategy & Operations at FitOS| Driving Results in Remote EnvironmentsAs a seasoned professional with a passion for driving growth and operational excellence, I currently lead the GTM process, strategy, and operations at FitOS. In my current role, I've achieved remarkable milestones, including a 97% increase in conversions through a strategic ad strategy overhaul and an 80% boost in client retention. I orchestrated the creation of marketing assets, resulting in a 643% increase in follower count.My expertise extends to client onboarding, internal systems management, and revamping growth hacking campaigns, leading to a 120% increase in leads. Collaborating seamlessly with the development team and project managers, I streamlined app development processes, reducing sprint time by over 25%.Prior to FitOS, I excelled as a Growth Marketing Associate at Credit Karma, where I achieved a record-breaking week, month, and quarter, driving $61 million in revenue through innovative marketing campaigns. My proficiency in A/B and multivariate testing programs resulted in an 85% Offer CTR lift, and my initiatives improved channel efficiency by 40%.In my earlier roles at Target and Volvo Group Truck Operations, I consistently delivered exceptional results. At Target, I ensured 100% on-time delivery, contributing to a record customer delivery time, and at Volvo, I improved factory efficiency by 10% through innovative dashboards and data visualization.I hold a Bachelor of Arts from the University of North Carolina at Charlotte and recently completed a Harvard edX program in Product Management with Lean, Agile, and System Design Thinking. My commitment to continuous learning is further evidenced by my completion of the Kellogg Executive Education program in Leading with Behavioral Science and The Fintech Bootcamp.Let's connect and explore how my diverse skill set and proven track record can contribute to your team's success. #GrowthMarketing #OperationsLeader #ProductManagement #DataDrivenResults