1. Creating a brand Image.2. Increasing Customers and on premise coverage of Bira 91 Beer.3. Creating an enthusiastic and successful sales environment.4. Focusing on thinking outside the box and challenging the norm in business. 5. Building and developing strong business relationships with new and existing channels.

1. Maintaining and increasing sales.2. Reaching the targets and goals set for the area.3. Servicing the product needs of existing retailers & distributors.4. Keeping up to date with products and competitors and reporting to senior managers.5. Contributing to team effort by accomplishing related results as needed.