- Responsible for product conceptualization, market research and marketing campaign execution on various digital platforms including Adwords, Facebook and email marketing- Conducted legal negotiations on behalf of OyeHelp for sale of the company to a funded Indian e-commerce healthcare company

- Designed the digital & social media strategy for New Patriotic Party during the 2016 Ghanaian Presidential elections

Mentoring 5 startups from the ideation stage to prototype stage. Provided guidance, review and assessment of revenue projections, customer need, market segment identification, market sizing and investor pitch decks.

- Led a marketing team of 5 which was responsible for lead generation through Adwords, Facebook ads, search engine optimization and email marketing; responsible for growth of overall profits by 300% over two years- Diversified company’s publishing portfolio by setting up new line of business in mobile publishing through the launch of 4 Android applications on Google Play; ranked among Top 200 Lifestyle apps by usage in US- Led rebranding efforts by liaising with external agencies and conducting primary market research to transition astroYogi from an astrology brand to a service brand- Responsible for external and internal management of partnerships with , among others, AmarUjala.com, SantaBanta.com, ChennaiOnline.com and DailyHunt- Responsible for internal management of partnerships with , among others, Yahoo! India and MSN India

CAG was the backroom campaign team for the 2014 Parliamentary Elections for a leading political party• Led a 20+ member digital and mobile marketing team for election campaign of campaign frontrunner; responsible for marketing spend, event promotions, branding, digital communication and advocacy campaigns• Worked on branding and digital promotion of ‘Chai Pe Charcha’ outreach, Bharat Vijay rallies, fundraising drive & social media properties• Managed 150+ Facebook pages targeting swing constituencies using localized research; built consensus on communication across pages in 12 languages through A/B testing of creatives, and liaising with party leadership, legal team, creative development team and advertising team• Started, managed and marketed the main campaign Facebook page; acquired 2.2 million followers in 6 months and reached over 20 million users in India with >25% engagement, eventually merged into winning candidate’s official page- Single point of contact for setting up, training and managing a 300-agent call center servicing 12 languages, on a pan India scale- Managed 3000 call center agents through 3rd party vendors on behalf of the political party of the leading candidate- Started and managed the Delhi Chapter for CAG and created a volunteer network of 1000+ volunteers to assist in on-ground activities such as Run For Unity and voter programs such as 'Get Out & Vote'.

Single point of contact in setting up and managing Netway Africa VAS division in Kenya- Set up company operations for Netway in Nairobi, Kenya- Single point of contact for telecom operators for Netway’s business development division in Kenya, working cross functionally with legal, finance and technology teams across different time zones to launch new products

- Launched On-The-Go, the first real time Traffic Alerts product in India in collaboration with Traffline.com on SMS & WAP on Vodafone- Developed first-of-its-kind mobile dating product on WAP and launched on Airtel India- Launched 57677 short code with Aircel for southern circles of India (Tamil Nadu, Karnataka, Andhra Pradesh)

- Researched and drafted regulatory reports on the legal compliances of setting up solar & wind power projects across different states in India- Liaised with government officials from Ministry of New and Renewable Energy, Government of India for updates in policy/practices in the energy sector- Drafting pitch documents and business development documents for Infrastructure & Energy team- Worked on M&A advisory deals and due diligence exercises