*Developing plans and strategies for developing business and achieving the company’s sales goalsManaging the sales teams, operations, and resources to deliver profitable growth*Defining optimal sales force structure and managing hiring to scale the team appropriate to market conditions and opportunities*Assisting staff members with presentations, with closing sales, and on ways to improve performance to meet their goals*Creating and maintaining order to manage time, track the performance and develop sales strategies*Presenting sales, revenue, and expenses reports and realistic forecasts to the management team*Identifying and analyzing customer preferences to properly direct sales efforts*Consulting with potential customers to understand their needs and identifying and suggesting equipment, products, or services that will meet those needs.