Managing commercial tower ( ~ 3M USD) of TCS’s ADM services, for a suit of CRM & SFA applications built on Veeva and Salesforce.com, which are being delivered in alignment with Commercial Operations of a global Pharmaceutical company.• Leading a team of ~40 associates• Preparing proposals, SOW and engaging client in contract negotiations• Managing estimation of new projects and ensuring that the solution is designed & delivered in alignment with client’s IT strategy• Ensuring delivery of L2/L3 support services as per the SLA for a global user base of ~10,500• Ensuring governance of projects and periodic performance reporting• Innovation champion to identify opportunities for operational improvements and transformations• Ensuring knowledge transition of applications that are on-boarded in support portfolio from other vendors• Liaising with product vendors for application life cycle maintenance• Managing maintenance and on-going enhancements of applications as per business prioritization. Recruitment, team building, employee engagement, performance management. Onsite/offshore Delivery Centre leadershipTech Stack: Veeva CRM, Veeva Vault, Salesforce.com, Model N, Angular JS, Front end technologies, Workload Automation

• Measure & report performance of all digital marketing campaigns, and asses against goals (KPIs)• Identify trends and insights , and optimize spend and performance based on the insights• Work closely with brand managements to improve the customer centricity• Brainstorm new and creative growth strategies• Collaborate with internal teams in providing inputs which help them to prepare Brand & Digital strategy• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Worked as a Senior Business Analyst of sales & marketing in life science industry for a large pharma customer.Key Responsibilities:• Lead the business analyst team of 4 and worked on multiple parallel project for a large pharma customer• Working closely with the multiple business teams in terms of understanding their business needs and suggesting the best possible solution• Responsible for clear & concise Requirement Elicitation• Responsible for educating the team in Agile Methodology and aligning the team in delivering Minimum Viable Product every release• Responsible for generating new ideas, with the team, as ‘Above & Beyond’ to make the system more useful for the business• Responsible for helping the business in performing the Business analytics on how to improve their customer centricity• Work on all RFPs in the area of Salesforce.com

Worked as a Business Analyst of sales & marketing in life science industryKey Responsibilities:• Working closely with the business in terms of understanding their business needs and delivering the best possible solution• Responsible for Requirement Elicitation, Preparation of Test Strategy & review of Test script, and Test Execution• Working in Agile Methodology and aligning the team in delivering Minimum Viable Product every release• Responsible for creating Functional Knowledge Documents of the system which is helpful for all stakeholders of the system • Responsible for generating new ideas, with the team, as ‘Above & Beyond’ to make the system more useful for the business• Responsible for providing the required schedule or ad-hoc reports & dashboards from the Salesforce to the business• Responsible for helping the business in performing the Business Intelligence on the extracted reports.

• Managing multiple customer engagements.• Requirements Gathering and Analysis. • Preparation of Business Requirement Documents and conducting User Acceptance Tests.• Training and supporting clients.• Persuasion and Change Management skills. • Analytical thinking, decision making and problem solving skills. • Adaptability and tolerant to stressed situations• Head of CRM Implementation of South-India