Performance Marketing Manager
CurrentHelping Brands with:• Consulting clients on their media strategies, annual budgets monthly media targets• Daily monitoring of Google Analytics to ensure, we are meeting ROI & CPA goals to validate third-party source tracking • Instrumental in managing, scaling & optimizing the online presence and Sales sales by utilizing mix of media channels, identifying relevant partners and opportunities • Revamping sales strategy by behavioral customer profiling in each biddable… Show more Helping Brands with:• Consulting clients on their media strategies, annual budgets monthly media targets• Daily monitoring of Google Analytics to ensure, we are meeting ROI & CPA goals to validate third-party source tracking • Instrumental in managing, scaling & optimizing the online presence and Sales sales by utilizing mix of media channels, identifying relevant partners and opportunities • Revamping sales strategy by behavioral customer profiling in each biddable platform, driving higher-margin product uptake, and building tactical campaigns, resulting in an increase of 55% in net revenue • Review daily & weekly campaigns report and summarize insights & action steps to internal & external stakeholders Show less