• Oversaw revenue growth and P&L ownership, leading numerous data-driven cross-functional initiatives across multiple test prep categories within a business unit that annually generates over INR 40 crores.• Conceptualized and launched new product offerings to expand the product portfolio and maximized revenue by 35%.• Implemented a multi-channel marketing strategy combining email marketing, influencer partnerships, and targeted advertising, resulting in 2-3 % increase in lead to sale conversion percentage.• Achieved a 25% increase in average order value by consolidating SKUs based on detailed analysis of customer demand, optimizing product offerings to better align with market demands and increased revenue by 17%.• Streamlined operations by integrating automated course delivery systems, achieving a 23% reduction in course activation TAT and enhanced customer satisfaction.

• Managed cross-functional teams including performance marketing, brand marketing, influencers, legal, finance, content marketing, and design to implement and optimize initiatives.• Executed a highly effective Mega Test GTM strategy for the UPSC category, securing 120,000 leads,20,000 new signups and generating more than ₹2 crore in revenue.• Revamped the Sign-up/Login journey on the app (Ui/Ux), increased conversion by 5% and reduced conversion time by 10%

• Took help from Offline and online market research initiatives and stabilized the publications category with monthly run rate of 22-25 lakhs.• Planned on offering a diverse range of SKUs for our Test Series, we positioned NextIAS as the premier brand of choice among students, resulting in enhanced brand appeal and deeper market penetration.