I’m Aditya Kumar pursuing MBA from MICA, driven by a passion for blending analytical problem-solving with creative strategy. With a background in Electrical Engineering and a year’s experience at BSES Rajdhani Power Limited, I’ve tackled operational inefficiencies head-on, leading projects while managing end-to-end consumer grievances. Beyond the technical realm, my journey has been rich with leadership in event management, media planning, and brand collaboration. My entrepreneurial side came alive when I co-founded a mentorship platform, helping students confidently navigate their academic paths. My love for movies led to my creating a movie review blog, exploring digital marketing in depth. Currently, I’m steering the digital transformation for Ray Ethnic, designing a Go-To-Market strategy. My goal is to fuse creativity with data-driven insights to craft strategies that capture attention and deliver meaningful results. Always open to exploring new challenges in the dynamic world of marketing.