Aditya Manral Email & Phone Number

Noida, Uttar Pradesh, India

Lead and Manage Programmatic Campaigns: Oversee end-to-end execution of programmatic campaigns across multiple channels including CTV, Display, DOOH, and Streaming Audio, leveraging platforms like The Trade Desk (TTD), Google Ads, Meta Ads, and LinkedIn Ads.Bulk Execution & Automation: Manage large-scale campaign executions, optimizing bulk ad setups through automation tools, scripts, and streamlined processes to ensure scalability and efficiency.Campaign Optimization & QA: Conduct thorough bulk QA for campaign accuracy and quality control, followed by strategic optimization for better performance, targeting, and cost-efficiency.Cross-Platform Integration: Integrate and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads, ensuring seamless execution and maximized performance across all channels.Data-Driven Strategy & Reporting: Analyze campaign data to derive actionable insights, adjusting strategies in real-time to improve metrics such as CTR, CPC, CPA, and ROAS.Collaboration & Communication: Work closely with internal teams, clients, and third-party vendors to align campaign strategies with business objectives and ensure timely execution.Performance Tracking & Reporting: Monitor key performance indicators (KPIs) and deliver performance reports to senior management and clients, providing data-backed recommendations for continuous improvement.Campaign Scaling & Budget Management: Plan and execute large-scale campaigns, effectively managing budgets to maximize returns and minimize wastage across programmatic and direct channels.Innovative Problem-Solving: Address and resolve technical and strategic challenges in campaign execution, driving continuous improvement in operational workflows.

Noida, Uttar Pradesh, India

Noida, Uttar Pradesh, India

- Manage and optimize paid media tactics for Fortune 500 clients including Paid Search, Paid Social(Facebook/Instagram, LinkedIn, Pinterest), Digital Direct Mail, Display, Connected TV, and StreamingAudio- Working within BrandMuscle partner tools such as, Facebook, GroundTruth, Trade Desk Simplifi, DCM, Tigerpistol- Manage hundreds of digital campaigns on 10+ partner platforms at any given time- Utilize reporting platforms to help summarize campaign performance and drive strategy andoptimization forward- Traffic creative through ad servers (Google's DCM) and apply tracking/blocking tags for allcampaigns through DoubleVerify (DV) & Integral Ad Science (IAS)- Utilize BrandMuscle's technology to create custom/local landing pages equipped with Adobetracking codes

Gurgaon, India

▪ Managing existing campaigns or designing new ones on Google ads▪ Auditing accounts for existing and new clients to identify Vulnerabilities▪ Analyzing campaign opportunity and providing recommendations in order to achieve client goals▪ Providing Campaign reports for insights on metrics data and optimization of AdWords (Shopping) campaign with goals to increase new users, website traffic acquired via Google Ads.▪ Optimizing Budget, Product groups, Device, Audience, Auction, Ads, Offers performance while keeping in mind several factors such as Spend (Cost), Returns (Return on Ad Spend), etc.▪ Maintaining quality and ensuring implementation of best practices across the accounts.▪ Work on the Pre & Post analysis of the recommended reports• Successfully Increased Conversion and ROAS upto 500%

Delhi Area, India

Search Engine Optimization (OnPage):• Link Structure & Planning, Meta Tag Creation, Keyword Density, Alt tags, Content Optimization• Copyscape, Rank Checking, Keyword research, Keyword Analysis, Canonical Issue• Perform competitor SEO research, Sitemap creation, Brand AwarenessSocial Media Optimization• Achieve a strong, visible social media presence and develop concepts with viral potential• Continuously monitor online public relations• Run all type of Facebook and Quora paid campaigns• Assess social media marketing strategies to determine rate of return• Identify and tap into new channels to optimize ROI and fuel revenue growthGoogle Adwords: • Prepare Landing page according to PPC Keywords to Improve Quality Score• Optimized Google Search and Shopping Campaigns in order to maximize ROI• Planning and execute new campaign and monitor their performance• Performed budget estimates for maximum project return maintenance• Managing Google, PLA and Re marketing campaigns• Tested landing pages and formulated plans to keep conversion rates consistentGoogle Analytics:• Created KPIs, goals, and dashboards in Google Analytics for ecommerce sites• Analyzed web site performance and trends, using results to implement the changes • Perform in-depth analysis of information from multiple data sources (web analytics data as well as external data) and provide significant insights into factors impacting online results

Faridabad Area, India

Affiliate Marketing:• Maintained and monitored affiliate programs and activities• Experience in working with big affiliate networks such as CJ , Shareasale , linkshare• Publisher analyze on click and revenue basis and categorized them according to their performance• Maintained effective working relationship with network and affiliatesKey Result Areas for SEM:• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns• Track, report, and analyze website analytics and PPC initiatives and campaigns• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies• Optimize copy and landing pages for paid search engine marketing campaigns• Perform ongoing paid keyword discovery, expansion and optimization• Research and analyze competitor advertising linksSearch Engine Optimization:• Social Networking, Social Bookmarking, Infographics URL Submission• Article Submission & Marketing, Classifieds, Press Release Submission• Blog Commenting & Posting, Content Curation, Link Building, Quora Answers