Aditya Mathur Email & Phone Number

London, England, Gb

London Area, United Kingdom

Mar 2023 - Mar 2024: Additional responsibility of Director of Category Management (mat cover)

Singapore/ London

Singapore

Leading team of subject matter experts and consultants across Category Management and Pricing & Promotions for the Asia-Pacific region. Delivering value to our clients (Tesco Thailand and Malaysia, 7-Eleven Group Japan, Foodstuffs New Zealand & CRV China) through use of advanced customer data science (via our consulting offerings and software solutions) to drive incremental sales, profit, volume, operational efficiency, and delivering customer first transformation for our retail partners.

Singapore

I was responsible for providing subject matter expertise support in the area of Category Management (working alongside our BD and in-market teams) across the APAC region to help drive new and incremental business. I worked with retailers (across grocery, convenience, pharmacy etc.) to help them embed a customer data-led approach to their Category Management processes to drive better range at the shelf, more efficient and profitable operations, and ultimately to drive loyalty with their customers. I helped retailers (across SE Asia- Tesco Thailand and Malaysia, Japan- Ito-Yokado and 7-Eleven, New Zealand- Foodstuffs) embark on a customer-data led assortment optimization and supplier collaboration (insights monetization) journey via our consulting services and software products.

Singapore

As Capability Manager I was responsible for providing SME support to different regional teams in the area of Category Management as well as supporting roll-out of range trials at a large Japanese grocery retailer (Ito-Yokado, part of 7-Eleven group).

Gurgaon, India

I was a Pre-sales Consultant for Asia (ex-China), providing Pre-sales support to our Asian market teams (across various capabilities) and leading BD related initiatives for India. Engaged senior stakeholders at retailers to support them embed data science in their daily operations to drive customer loyalty, higher sales and better margins.Also involved in implementing and embedding customer-centric Category Management processes for a large Japanese grocery retailer (Ito-Yokado, part of 7-Eleven group) and driving sales growth, operational efficiency for the retailer.

Mumbai Area, India

I (as Senior Client Lead) was responsible for implementing dunnhumby's proprietary tools like the Shop (insights tool) and Shelf Review (assortment tool) for India’s largest retailer Future Group/ Big Bazaar (~$3bn sales) and embedding customer data-led decision making via use of big-data and advanced analytics as part of operations for commercial, marketing and store operations team. Also, engaged senior stakeholders like Commercial Director, CIO, Commercial/ Category Managers, Marketing and Operations Director to drive adoption of data science for more customer centric decision making.Setup the supplier collaboration business (retailer collaboration with FMCGs/ insights monetization) and worked with senior stakeholders like Account Directors, Marketing Directors, Brand & Insights Managers at FMCGs across customer insights (category management, price and promotions) and targeted communications (to deliver more targeted offers/ messaging to the customers and drive better RoI for both retailer and supplier). Also, engaged leading FMCGs facilitating collaboration between them and commercial (category) team at the retailer for customer data-led collaborative category planning, to drive customer centric range on the shelf.

Gurgaon/ Mumbai

Helped drive incremental value for the Indian JV of Tesco with Tata Group (Star Bazaar) as well as 4 leading FMCG partners (Unilever, P&G, Reckitt and Mondelez). Engaged with stakeholders across retailer’s commercial, marketing and store operations teams as well as FMCG’s account and marketing teams to drive customer centric assortment and merchandizing, leading to up to 6% incremental sales for categories under consideration.Worked on the customer as well as the category health checks. Then moved on to the ranging (assortment) solutions to deliver customer-insights backed ranging decisions across 4 focus categories. Subsequently, got involved in bespoke targeting work for the mobile App and helping retailer understand their customers better through delivering Customer Trackers as well as more understanding on loyalty migration.

Gurgaon, India

I was part of the Small Format Initiative for Kroger (800+ small format stores of the largest US grocery retailer) which was a 3-way initiative between the retailer, dunnhumby and 8 leading FMCGs (incl. Pepsi, Hershey's etc.), aimed at uncovering new or untapped opportunities to meet customers’ small/ convenient trip needs via shopping formats of today and tomorrow. Led the work stream on understanding bridging (the way customers use both the large as well as the small format stores) and then subsequently went on to work in areas like Category Management (proposing range for the small format), Customer Fundamentals, Targeted Communications, Promotions etc. Apart from this, I was also responsible for maintaining the processed data for the initiative which was used by all the analysts involved. The project received 5% better than average score on client impact survey.

Gurgaon, India

I started my career working in the Manufacturer Practice (supplier/ CPG/ FMCG) side of the business helping clients understand more about their customers and drive loyalty at Kroger (the largest US Grocery retailer, $100bn+ sales with over 2,500 stores). Worked on bespoke insights projects for some of the largest FMCGs to drive enhanced customer loyalty and incremental sales.

New Delhi Area, India

•Catchment area analysis to facilitate the entry of the world's largest retailer (Walmart) in India•Habits and practices tracking for a leading brand (Vicks) of an international FMCG major (P&G)

Master Of Business Economics, Business Economics

Specialization- Quantitative Techniques in Business (Econometrics & Forecasting) & Finance

Bachelor Of Engineering, Computer Science

Education record