Aditya Mehrotra is an award-winning Brand Strategist and Growth Marketer with a Gold Medal Master's degree from King's College London. He focuses on evaluating brand perception, value, and engagement for consumer brands in within emerging markets and tech ecosystems through gamification features and brand foundations. In 2022, Aditya's thesis at King's Business School focused on evaluating brand perception, value, and engagement for consumer brands in Web3 produced ground breaking results and new opportunities for global brands in making the right pivots for consumer markets. With his previous experience in executing 100+ campaigns, Aditya was able to create and align a global perception of the Metaverse, Web3, and Dimensional Marketing. Rather than selling new possibilities, an embodiment of his own virtue, VERSEATILE helps brands and professionals build the "Right Pivot Mindset" to gain a first-mover advantage in the virtual world. Aditya has a track record of success with over 70 mid-market and enterprise brands around the world, with his vision built on core values, academic foundations in the field and a complete in-depth understanding of ground realities and tech innovations. He has actively been involved with various Brand Strategy Communities, and Web3 Associations, and has been featured at TEDxKingsCollegeLondon.