Increase the brand awareness of the company and thus to drive the sales through various digital and non-digital processes. I worked on the websites of Kaadu initially to increase Search Engine Optimization (SEO) and then worked on other aspects of increasing Brand Awareness. Apart from increasing the SEO of the site, I was also involved in various activities mentioned below.1. Increasing the website traffic through marketing campaigns.2. Used google analytics and used the data and insight to take data driven decisions3. Created contents and posters for various marketing campaigns.