• Develop digital, mobile-first content that supports the business objectives and aligns with the brand values. • Leverage advanced AI technologies to generate compelling and innovative content, enhancing engagement and delivering impactful communication.• Collaborate with UI/UX team to improve the app's overall experience by providing micro copies and other in-app assets.• Collaborate and collect requirements from internal teams to interpret briefs and develop relevant concepts into bold copy.• Collaborate with internal design team to work on different copy formats and oversee end-to-end creative delivery & output.• Create and vet content for SMS, Whatsapp, push notifications, paid campaigns & marketing blogs in English, Hindi & Hinglish.• Coordinate with external agencies to ensure timely delivery of content and creatives.• Multi-task and juggle between several projects across various business categories and make quick, timely, and effective decisions to meet project deadlines.• Collaborate with teams outside of the Mobile App team to ensure content & copy provided by them is as per app specifications & guidelines.• Brainstorm with creative team & external agency partner for conceptualizing new themes and copy formats to contribute to app metrics.

Used a mobile-first approach to curate news headlines, breaking news, top stories from India and around the world.Covered trending news to establish the app as a go-to source for users who want updates on their mobile phones.I collaborated with channel reporters, agencies and associates on a daily basis while working on trending stories.

Curated articles, blog post and news. Made trending web stories on topics like Finance, Politics, Sports, Entertainment and more.

Researched and wrote informational news articles and stories about real events using a fair and unbiased perspective.Interviewed experts, gathered first-hand accounts of events and organised outlines to create cohesive and interesting stories.Directed my efforts to improve information architecture, content hierarchy, layout and readability for easy reading on the app.Conceptualised SEO-rich news stories, articles and blog posts. I also edited and approved copies before publishing.

Filed/Curated/Edited copies.Intern under Mr Wali Ahmad.

Worked as a photojournalist for Indian Express by covering several assignments around the city. My photographs were published in the Kolkata edition of Indian Express.Intern under Mr Partha Paul.

Worked as a political content writer intern in the election desk, focusing on the 2019 Lok Sabha elections. More than 300 stories written in four months which includes byline stories also.Intern under Mr Sumit Kaul.