Worked as part of the e-commerce product analytics team to devise digital strategies to grow the premium lifestyle apparel business.

• Extracted tweets using API extraction & utilized text analytics for competitive benchmarking• Analysed data using entity extraction & sentiment analysis to excavate crucial insights for developing strategies• Transformed Data findings to business insights & developed strategies to enhance company’s overall Twitter presence• Developed a sentiment analysis-based Machine Learning model to predict customer sentiments for CRM automation• Performed the As-Is & Gap analysis of On… Show more • Extracted tweets using API extraction & utilized text analytics for competitive benchmarking• Analysed data using entity extraction & sentiment analysis to excavate crucial insights for developing strategies• Transformed Data findings to business insights & developed strategies to enhance company’s overall Twitter presence• Developed a sentiment analysis-based Machine Learning model to predict customer sentiments for CRM automation• Performed the As-Is & Gap analysis of On Cloud and On-Premise password authentication system• Conducted operational & financial feasibility analysis of biometric authentication & MFA SAAS providers using AHP• Ideated and gave recommendations for To-Be process & proposed the roadmap for implementation Show less

• Led Cross-Functional team of Professional Services & Quality Assurance for End-to-End Project Management• Drove end to end agile product development pipeline by ideating JIRA user stories and use cases• Ensured the Encryption, Authentication, and Integrity of server communications by integrating SSL• Implemented Failover Server Maintenance Architecture, reducing production failover issues by 80%• Trained the client technical expertise team on failover server maintenance &… Show more • Led Cross-Functional team of Professional Services & Quality Assurance for End-to-End Project Management• Drove end to end agile product development pipeline by ideating JIRA user stories and use cases• Ensured the Encryption, Authentication, and Integrity of server communications by integrating SSL• Implemented Failover Server Maintenance Architecture, reducing production failover issues by 80%• Trained the client technical expertise team on failover server maintenance & assisted in deployment issues• Strategized Plans for Agile Software Testing Life Cycles & led QA scrum calls to track project progress & bottlenecks• Maintained QC & QA standards by data driven testing using MS SQL procedures and batch scripting• Instrumental in Single Sign On (SSO) & facilitated user authentication in application with 1 set of credentials Show less