Aditya Sha Email & Phone Number

Kolkata

Territory -Nepal, Bhutan, West Bengal, North East, Sikkim, Odisha, Chhattisgarh, Bihar, Jharkhand, UP-East & Andamans

Kolkata, West Bengal

Regional Marketing Manager-East

Kolkata Area, India

Responsible for ATL and BTL communication of the branch.Develops and implements tailor made promotion activities.Responsible for opening of "Brand Shops" and its development.Ensures effective control of Trade Marketing results and takes corrective action in order to ensure timely adjustment of strategy and plans to meet the changing market and competitive conditions.Initiates,co- ordinates and implements promotion programs combining advertising with purchase incentives to increase sales.Develops and executes POS materials and merchandising.Enhances the flow between sales and marketing team.Resposible for sales events.Responsible for marketing budget( development, implementation and control management).Regularly carries out feild visits and stores to check and monitor feild activities and implementation of merchandising standards.Monitors and intercepts the branch marketing audit reports.

East(Wb,Bihar,Jharkhand,Odisha,North East & Andamans)

Responsible for primary secondary and tertiary sales of Fujifilm Cameras,driving a sales team,managing a team of promoters.Previously taking care of entire marketing activities of Fujifilm Digital and Still Cameras for the Eastern Zone,doing BTL activities,Product Marketing,Product Segmentation,Canopy Acitivities,Canter Activities,Events & Promotions,Merchandising activities,POSM allocation and implementation,Brand Development,generating new avenue for business etc.

West Bengal,Bihar,Jharkhand & Assam

 Responsible for Distributors primary and secondary sales. Responsible for sales growth through various sales channels. Responsible for driving a highly motivated sales team. Appointment of RDS in new areas. Responsible for driving sales through INGRAM MICRO INDIA LTD(ND). Driving the sales through the distributors and a team of TMs and TEs.

West Bengal, India

 Responsible for marketing activities Responsible for merchandising of the outlets. Allocation of POP and POS materials to the distributors. Responsible for brand promotion. Responsible for new product launch campaign. Holds the responsibility for sanctioning of proper location for the advertisement of our product in the allotted area. Responsible for the sanction of various marketing tools such as Glow signboard, Banners, Hoardings, Posters, and Standees etc. Hiring, training, supervising and leading a high performing marketing team.

Kolkata,Howrah,Hooghly & N24 Pgs

 Responsible for attaining incremental Value targets across all products.  Liaison with external customers, Product Development Group, Retail Operations.  Responsible for assisting the Dealers of Motorola phones to increase the overall sale of Motorola.  Holding the responsibility of outlets wherein I look after the branding part and the visibility part of our product.  Holds responsibility of planning strategies as per the industry standards to improve business generation Responsible for driving a team of promoters.  Responsible for organizing road shows. Holds responsibility for the proper advertising and marketing of the product in my allotted area. Holds the responsibility for sanctioning of proper location for the advertisement of our product in the allotted area.

Embm, Executive Mba, Pgdm

Pgdm, Marketing

B.Com(Hons), Commerce

Higher Secondary, Commerce

Icse, General