General Trade 1. Driving Sales in Hyderabad for Maybelline through the Selective Channel2. Aligning internal team of ASM, BDEs, and PSRs to achieve operationalised value targets3. Increasing brand visibility across 250+ stores and 150+ Program stores4. Recruiting new outlets and upgrading existing Unmanned outlets

1. Optimization of Brand Activations: Created a Brand Wise Playbook with Sales Development team to analyze the effectiveness of Brand Activations across Top 5 E Commerce platforms2. Optimization of Promo: Created a Platform wise Playbook to increase effectiveness of On-Invoice Promos (different mechanisms, platform capabilities, potential savings)

Worked in the Automotive Division on alternate ownership of vehicles project, which dealt with-1. Evaluated existing offerings and pricing in Leasing, Subscription and Self-Drive space of leading Automotive Original Equipment Manufacturers2. Benchmarked auto and non-auto offerings, defined and created a new Customer Journey for Phase 2.0 of Mahindra's Leasing and Subscription space3. Executed in-depth analysis and changes in the pricing spider of the leasing and subscription model in the industry4. Spearheaded the UI/UX changes on 'auto.mahindra.com' and integrated sub-brands under one domain5. Researched execution and challenges of Channel Partners across top 5 markets alongside the business model of Leasing Partners6. Strategised and created a framework for Phase 2.0 (F23-25) of Leasing, Subscription and Self-Drive space alongside designing a business potential

1. Defined consumer archetypes and inspiration drivers for the Samsung Galaxy Book market2. Identified motivators and barriers of the laptop market and created an Integrated Strategy for Galaxy Book3. Created an end-to-end "Back to School" Campaign with Media Mix, Influencer and Go To Market Strategy4. Conducted in-depth competitor analysis and suggested new student-specific Samsung events to boost engagement

Providing guidance and consultancy to the core team alongside its founders and editor in chief for the student-led editorial.

Worked as a volunteer for the Multi-City Standup Festival – “Laugh Ok Please”, co-presented by The Hindu. I was part of the Chennai leg of the festival, where I performed all the functions within the department including Promotions, In-venue Logistics, Ticketing and Hospitality.

1. Covered assessment and day-to-day functioning of Plant pumps, compressors, heat exchangers and agitated nutsche filter2. Optimised the production cycle and reported anomalies to maintenance