• Manage the delivery of RTB campaigns using the Blis DSP.• Ensure campaigns are set up and run as per relevant targeting laid out by the Sales person responsible.• Monitoring campaign delivery, performance and margin to ensure all targets are met.• Responsible for running all types of Display, Video and Viewability campaigns and assuring they hit their KPIs. • Presenting Blis UI to prospective clients.• Maintaining transparency and strengthening confidence for my campaigns with my AMs/ Clients with optimizations and recommendations of campaign performance.• Worked on Moat, IAS and DV tags and their respective dashboards to pull the necessary reports when required. • Providing Sales/Clients with optimizations and recommendations by analyzing across key variables.• Carrying out post-campaign analysis to provide insights to share with Sales/Clients.• Ability to run multiple campaigns at one time, and to ensure campaign finances are managed correctly.• Responsible for the reconciliation of billing figures from the platform and populating templates ready for invoicing.• Worked on Celtra platform to create the video ad with the client file provided and worked with the creative team for display/ rich media creative to be made in Celtra. • Troubleshooting issues related to Ads/Campaigns at operations level. • Worked on Zoho platform with Sales team and Jira to raise tickets to the engineering team.

Ad Operations :• Account Head for accounts of Australia Clients. • Co-ordinate with clients for campaign requirement and create campaign strategy plan. • Responsible for display/mobile and video campaign on DCM and Sizmek tool.• Manage campaign End to End task till campaign completion and provide enquiries as an assistant manager to publisher, creative agency, sales and analytic team.• Video Creative management for big clients like Yahoo, Youtube, MSN, Nine digital and etc on DCM and Sizmek.• Schedule Daily/Weekly Reports for publisher for every campaign set up.• Confirm live campaign reports with publishers. • Pre- campaign QA and Post campaign Analysis Report • Co-ordinate with third party vendor for Piggy back tracking.• Co-ordinate with Analytic team and provide them with campaign statistics. • Co-ordinate with Creative agency for publisher specs and creative guidelines. • Pro-Actively collaborate with the management on process streamline to initiate effortless task. • Flexible for new project/process and challenges coming my way.

• Coordinate all activities required to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion orders. • Traffic mobile advertising campaigns in xAd's proprietary local ad-serving platform, xAd Central. • Track, measure, and analyze the performance of multiple mobile advertising campaigns simultaneously. • Devise and implement strategies for optimization.• Management of client expectations, communication and reporting metrics. • Collaborate with sales team to ensure the successful fulfilment of all campaigns. • Work directly with third party ad servers, rich media vendors, agencies, internal sales staff on all elements related to creative specifications and ad trafficking. • Create and maintain documentation pertinent to the AdOps team. • Campaign monthly invoicing process.

•Bringing in business for the company in terms of software/ application development, website development and academic trainings for engineering institutes. •Handled clients in the Madhya Pradesh area for their requirements and conveying the same to my technical team. •Conducted Workshops and Seminars in various colleges on technologies offered by SyncIT Services. •Conducted interviews in the initial phase of the company when it get started. •Served as single point-of-contact within SyncIT Services for technical team and client interactions.•Presented proposals with training cost and cost schedule to clients on regular basis.

• Compatible with ZEDO Ad Server system.• Create / Analyse and Maintain Campaign Performance and Reporting.• Setting up Ads / campaigns / Click Tracking URL / Impression Tracking Pixel• Familiar with different types of Rich Media Ad set ups: Standard Ad types, Intromercial Ads, Shoshscale Ads, Roadblocks, Companion and Compatible Ad, Expandable Ad, Floater Ad, Ads on Photos/Videos, Slider ads. • Campaign optimization / Campaign Management to ensure maximum revenue generation• Troubleshooting issues related to Ads/Campaigns• To monitor the server error occurred for live ads and fix it and also monitoring the behaviour and forecasting of the live ads by ad scheduling algorithm. • Worked on resolving Technical Issues of the System, Monitoring the backend functionality of ZEDO ad serving system by performing basic system maintenance• Worked on Tools :: Firebug, Edit plus