Aditya Yadlapalli Email & Phone Number

Atlanta, Georgia

1. Collaborated with global teams in analyzing consumer data.2. Lead forecasting teams across multiple projects. 3. People manager - Managed and worked with a team of Data Scientists, Data engineers, power BI developers, and analysts.4. Specialist in performance marketing analysis of CPG brands.5. Well versed with data related to food and beverages industry.

Implemented health care projects with a focus on Data analysis and reporting

Mumbai Area, India

• Identified key factors influencing the purchase patterns of consumers using factor analysis and clustering techniques, thus communicating key drivers, variances that helped in product re-design.
• Quantified the impact of marketing mix models through panel data regressions in SAS, for a transactional dataset. Merged that with survival analysis to identify customer CLV; thereby recommending optimum marketing.
• Performed market segmentation based on buyer’s demographics and product preferences data, thus devising marketing strategies for each segment based on their sensitivities.
• Developed analytical dashboards in Tableau, to monitor product pricing that helped convey large amounts of information in an effective way.

Mumbai Area, India

• Led brand tracking research for brands of Tang and Red Bull; defined the scope, established criteria for recruitment, defined sampling techniques, oversaw data collection, generated data and delivered timely insights.
• Developed indices to rate TV ads through consumer response, across categories of fashion, confectionery, beverages, telecommunications & financial services; thus, generating insights on ways to improve a communication.

Master'S Degree, Business Analytics (Stem Program), 3.7

Activities and Societies: Officer for Events & Promotions at 'Intelligent Analytics Society' at UTD.Pursuing MS in Business Analytics.

Diploma In Management, Marketing

Bachelor Of Technology (B.Tech.), Electronic And Communications Engineering, A

Ssc