Aditya Puthran Email & Phone Number

Canada

Canada

Canada

Cambridge, Ontario, Canada

Toronto, Ontario, Canada

• Responsible for managing retail (Walmart, McCain, Pintar) and pharmaceutical (J&J) accounts worth $2M. Accountable for planning the execution of retail marketing activities like planogram reset, installation of coupon.
• Added new client businesses in Groupe Marcelle and Walmart Skincare worth $300K.
• Delivered annual financial targets for assigned portfolios according to plan.
• Provided training to 298 reps across Canada.
• Successfully presented strategic plans, business reviews, and briefs to senior leadership team and clients
• Single-handedly managed the Spring and Fall nail reline project for Walmart and led interface with 14 vendors.

Mumbai, Maharashtra, India

• Responsible for budgeting, marketing & sales strategies, promotional activities of brands conducting review meets of the sales team and provide product training. Developed relations with top KOLs in the region..
• Derived marketing strategy to boost sales of calcium and protein supplement by focusing on top 20 physicians of a territory, which resulted in unit growth of 20% for the next 3 quarters.
• Introduced promotional discounts on brands at the pharmacy level to gain more recognition in the market, thereby increasing the market share of the brands by 3%
• Implemented distribution of life-saving drugs.

Mumbai, Maharashtra, India

• Managed the respiratory portfolio worth 6 Million CAD. Supported the marketing team with the development and execution of strategic business plans and marketing materials, provided support to the sales force through.
• Developed the concept of ACOS (Asthma COPD Overlap Syndrome) that led to 2% gain in market share and placed it at the top of its segment with 60% growth. Awarded the best “New Introduction” brand in Chronic segment.
• Accountable for organizing division’s participation in National Respiratory conferences - NAPCON and PULMOCON, which increased the brand visibility.
• Organized ERS 2014 (European Respiratory Society), a platform to engage and update Chest Physicians, Pulmonologists across India about latest advances in the field of Respiratory.
• Developed a strategy called “Docnet” a program to enable doctors to connect with their patients online. The program enrolled 500 doctors within a month from the launch.
• Developed “Respitrack” an Asthma mobile App, a revolutionary concept bringing asthma patients closer to their doctors.

Ahmedabad, Gujarat, India

• Managed the orthopedic and rheumatology portfolio worth 2.5 Million CAD. Responsible for overseeing day-to-day brand administration such as demand planning inputs, budget tracking, developing strategies to build brand.
• Worked on new product pipelines, including packaging, designing & label creation and new product growth opportunities.
• Launched a brand of Vitamin D3 injection, by targeting 3000 Orthopedics & rheumatologists nationwide.
• Developed a patient assistance program for Teriparatide (Biosimilar) to increase patient compliance and over a period of 1 year, 5000 patients were enrolled.
• Handled division’s participation at Orthopedic and Rheumatology conferences – IRACON, IOACON to increase brand visibility.
• Increased the market share of Tramadol by 3% by launching a sustained-release form of the tablet and promoting it on the same lines.

Master Of Business Administration - Mba, Marketing

Bachelor Of Pharmacy - Bpharm, Pharmacy