An MBA graduate from SJMSOM, IIT Bombay with 9+ years of experience in business strategy and digital marketing, possessing key competencies in Search Engine Optimization, Content Marketing, Performance Marketing, E-commerce Marketplace Marketing, Social Media Marketing, App Store Optimization, Growth Hacking, Program Management, Process Optimization, People Management, Client Management, CRM, Digital Media Planning, Multi-channel Strategy and Data Analytics across E-commerce, BFSI, Healthcare, D2C, B2C & B2B businesses. Overall, my core proficiency lies in setting up consumer tech and ROI-based end-to-end digital marketing engines for digital-first companies and large complex businesses.Have extensive knowledge along with hands-on experience of the following platforms which span across different channels of digital marketing - Paid: Google, FB/Insta, LinkedIn, ShareChat, Quora, Truecaller, XSEO: Keyword Planner, GSC, Similarweb, Semrush, Ahrefs, Moz Mobile App: Play Store, App Store, Firebase, AppsFlyer, CleverTap E-commerce: Amazon Ads, Pi, Vendor Central, Seller Central CRM: LeadSquared, Zoho CRM Plus CMS: WordPress, Magento, Wix, Shopify Messaging: Gupshup, NetcoreContent: BuzzSumo, AnswerThePublic, ChatGPT PlusGoogle: GA360, GA4, Ads, Looker Studio, GTM, GMB, PMaxOrganic: Google Search, Microsoft BingDisplay/Video: YouTube, DV360, GDN, Yahoo NativeOthers: MS Office, IBM SPSS, HTML, SQL, Jira, Trello, Hotjar