Aditya Kulkarni Email & Phone Number

Mumbai

Heading the alliances team of promotion asset swapping (i.e barter) partnership for all the projects which are movies and similar entertainment products. I am handling a dual profile of content syndication and acquisition with an intent of exploring new platforms and genres globally. These can be briefly summarized asa)Movie Alliances • Identifying and tapping a digital publishers for an asset swapping (i.e barter) deal • Maintaining Relations with existing partners and… Show more Heading the alliances team of promotion asset swapping (i.e barter) partnership for all the projects which are movies and similar entertainment products. I am handling a dual profile of content syndication and acquisition with an intent of exploring new platforms and genres globally. These can be briefly summarized asa)Movie Alliances • Identifying and tapping a digital publishers for an asset swapping (i.e barter) deal • Maintaining Relations with existing partners and ensure that they get content on regular basis.• Brand Tieup's b) Content Acquisition and Syndication•Content Acquisition – Responsible for content acquisition across various genres •Syndication – Exploring new platforms global / Indian markets for syndication simultaneously executing operations with existing partners.Solely handling top international content platforms like Blinkx , Yamgo , Istikaana , Snagfilms besides Indian based one’s like Box Tv , BSNL . Show less

Mumbai Area, India

Job Profile Media Buying & Execution• Identifying & incorporating the best mix of cost effective online publication in a media plan• Obtaining the best possible rates for the identified publications.• Ensuring smooth flow in process from documentation to report generation.Digital Content Promotion• Promoting & ensuring visibility of content (movie trailers , stills , interviews etc) • Exploring asset swapping (barter deals) opportunities… Show more Job Profile Media Buying & Execution• Identifying & incorporating the best mix of cost effective online publication in a media plan• Obtaining the best possible rates for the identified publications.• Ensuring smooth flow in process from documentation to report generation.Digital Content Promotion• Promoting & ensuring visibility of content (movie trailers , stills , interviews etc) • Exploring asset swapping (barter deals) opportunities Achievements • Contest, Application hosting with top publication like rediff, sify , in.com , bollywoodhungama , koimoi, galatta , bharatstudent , oneindia etc.• Content support and exclusive tieup for more then 25 Universal Music artist / albums across various genre of music. Show less

Mumbai Area, India

Job Profile • Business Development (Real Estate Vertical) - Responsible for generation of leads and getting SME clients on board.• Client Service & Operations - Responsible for backend operation during the client's media campaign. • Project Handled (Exhibition vertical) - Solely responsible for handling exhibition like Times Property Exhibition, ET Realty Exhibition, ET Business Spaces Exhibition. Achievements • Private Treaties - Initiated and closure of private treaties… Show more Job Profile • Business Development (Real Estate Vertical) - Responsible for generation of leads and getting SME clients on board.• Client Service & Operations - Responsible for backend operation during the client's media campaign. • Project Handled (Exhibition vertical) - Solely responsible for handling exhibition like Times Property Exhibition, ET Realty Exhibition, ET Business Spaces Exhibition. Achievements • Private Treaties - Initiated and closure of private treaties with SME developers. • India Cricket League - Solely responsible for campaigning and media planning for Essel Group's `Indian Cricket League'.It was rewarded with the recognition of `Best Vertical to leverage Private Treaty'. Show less

Mumbai Area, India

Job Profile • Competitive - Ongoing tracking & maintaining competitive ads. Tracking competitor brochures & project details. • Relationships - Maintain, evaluate & select promotion partners. These include creative agency, online agency, production house, outdoors partners and so on. • Projects - Manage project timelines & ensure deliverables are met on all ends (internal & external). To publish weekly status report. Interaction with the selected agency(s) for the project execution… Show more Job Profile • Competitive - Ongoing tracking & maintaining competitive ads. Tracking competitor brochures & project details. • Relationships - Maintain, evaluate & select promotion partners. These include creative agency, online agency, production house, outdoors partners and so on. • Projects - Manage project timelines & ensure deliverables are met on all ends (internal & external). To publish weekly status report. Interaction with the selected agency(s) for the project execution. • Marketing Assets - Manage & maintain all the department assets including logo, guidelines, files, photography etc. Maintain all the master art work cod etc. Achievements • MCHI exhibition - Responsible for successful participation of the company at the MCHI event. Solely handled management from execution and delivery from international resources and external agencies. These included the production house for corporate film, event management and creative agency, & print production company. Show less

Mumbai Area, India

• Movie Marketing - Researching and tracking down new trends in movie marketing. • International Movie Marketing - Assisting International Business development in coordination & ensuring delivery of promo material • Scrutinizing commercial transaction - This included commercial transactions , vendor sourcing, quotation analysis, create the invoice records, quotation list etc. Also external transaction like royalty report investigation etc was a part of the job profile… Show more • Movie Marketing - Researching and tracking down new trends in movie marketing. • International Movie Marketing - Assisting International Business development in coordination & ensuring delivery of promo material • Scrutinizing commercial transaction - This included commercial transactions , vendor sourcing, quotation analysis, create the invoice records, quotation list etc. Also external transaction like royalty report investigation etc was a part of the job profile. Achievements • Promoted as `Marketing Executive' from `Management Trainee' by increment in salary & curtailing of probation period from 1 year to 6 months. • Prepared a special report of `Movies Promotion through Merchandise' . The same was later on used for promoting the movie `Hanuman' Show less

Mms, Marketing/Marketing Management, General

Bachelor'S Degree, B.Sc