Aditya Kulkarni

Aditya Kulkarni Email and Phone Number

Sr Manager
Aditya Kulkarni's Location
Mumbai, Maharashtra, India, India
Aditya Kulkarni's Contact Details

Aditya Kulkarni personal email

About Aditya Kulkarni

I have an experience of over 10 years in the field of marketing with past five in the digital space for movies and other entertainment genre products. My core competency hase been asset swapping alliances , an important and a strong function during a 360 degree digital marketing campaign specially for entertainment genre projects. Besides this I have worked as content aggregator representing platforms and owners thereby giving me a decent exposure to the content industry. Another function which I have worked on is digital media buying and planning for display & affiliate marketing for over 50 campaigns. The soft skills sets which have put to use to enhance my role and adding value in digital marketing is thanks to my prior experience of over 2 and half years with Times Response, print media sales and marketing arm of ‘The Times Group’Sony Motion Pictures , Fox Star Studios , Universal Music , Viacom 18 Motion Pictures , DAR Motion Pictures are some of my clients. As from alliances and content perspective Times Internet , Yahoo , Rediff , Zenga Tv , Istikana are the leading well known partners with whom I have been working.

Aditya Kulkarni's Current Company Details

Sr Manager
Aditya Kulkarni Work Experience Details
  • Everymedia Technologies Pvt. Ltd.
    Sr Manager - Content Alliances & Partnership (Syndication And Acquisition)
    Everymedia Technologies Pvt. Ltd. Jan 2013 - Jun 2015
    Mumbai
    Heading the alliances team of promotion asset swapping (i.e barter) partnership for all the projects which are movies and similar entertainment products. I am handling a dual profile of content syndication and acquisition with an intent of exploring new platforms and genres globally. These can be briefly summarized asa)Movie Alliances • Identifying and tapping a digital publishers for an asset swapping (i.e barter) deal • Maintaining Relations with existing partners and… Show more Heading the alliances team of promotion asset swapping (i.e barter) partnership for all the projects which are movies and similar entertainment products. I am handling a dual profile of content syndication and acquisition with an intent of exploring new platforms and genres globally. These can be briefly summarized asa)Movie Alliances • Identifying and tapping a digital publishers for an asset swapping (i.e barter) deal • Maintaining Relations with existing partners and ensure that they get content on regular basis.• Brand Tieup's b) Content Acquisition and Syndication•Content Acquisition – Responsible for content acquisition across various genres •Syndication – Exploring new platforms global / Indian markets for syndication simultaneously executing operations with existing partners.Solely handling top international content platforms like Blinkx , Yamgo , Istikaana , Snagfilms besides Indian based one’s like Box Tv , BSNL . Show less
  • Digit 9.0 Web Marketing
    Manager - Media Buying And Digital Content Promotion
    Digit 9.0 Web Marketing Jul 2010 - Dec 2012
    Mumbai Area, India
    Job Profile Media Buying & Execution• Identifying & incorporating the best mix of cost effective online publication in a media plan• Obtaining the best possible rates for the identified publications.• Ensuring smooth flow in process from documentation to report generation.Digital Content Promotion• Promoting & ensuring visibility of content (movie trailers , stills , interviews etc) • Exploring asset swapping (barter deals) opportunities… Show more Job Profile Media Buying & Execution• Identifying & incorporating the best mix of cost effective online publication in a media plan• Obtaining the best possible rates for the identified publications.• Ensuring smooth flow in process from documentation to report generation.Digital Content Promotion• Promoting & ensuring visibility of content (movie trailers , stills , interviews etc) • Exploring asset swapping (barter deals) opportunities Achievements • Contest, Application hosting with top publication like rediff, sify , in.com , bollywoodhungama , koimoi, galatta , bharatstudent , oneindia etc.• Content support and exclusive tieup for more then 25 Universal Music artist / albums across various genre of music. Show less
  • Bennett Coleman And Co. Ltd. (Times Group)
    Senior Officer
    Bennett Coleman And Co. Ltd. (Times Group) Sep 2007 - Jun 2010
    Mumbai Area, India
    Job Profile • Business Development (Real Estate Vertical) - Responsible for generation of leads and getting SME clients on board.• Client Service & Operations - Responsible for backend operation during the client's media campaign. • Project Handled (Exhibition vertical) - Solely responsible for handling exhibition like Times Property Exhibition, ET Realty Exhibition, ET Business Spaces Exhibition. Achievements • Private Treaties - Initiated and closure of private treaties… Show more Job Profile • Business Development (Real Estate Vertical) - Responsible for generation of leads and getting SME clients on board.• Client Service & Operations - Responsible for backend operation during the client's media campaign. • Project Handled (Exhibition vertical) - Solely responsible for handling exhibition like Times Property Exhibition, ET Realty Exhibition, ET Business Spaces Exhibition. Achievements • Private Treaties - Initiated and closure of private treaties with SME developers. • India Cricket League - Solely responsible for campaigning and media planning for Essel Group's `Indian Cricket League'.It was rewarded with the recognition of `Best Vertical to leverage Private Treaty'. Show less
  • Darshan Group
    Sr Executive
    Darshan Group Jul 2006 - Aug 2007
    Mumbai Area, India
    Job Profile • Competitive - Ongoing tracking & maintaining competitive ads. Tracking competitor brochures & project details. • Relationships - Maintain, evaluate & select promotion partners. These include creative agency, online agency, production house, outdoors partners and so on. • Projects - Manage project timelines & ensure deliverables are met on all ends (internal & external). To publish weekly status report. Interaction with the selected agency(s) for the project execution… Show more Job Profile • Competitive - Ongoing tracking & maintaining competitive ads. Tracking competitor brochures & project details. • Relationships - Maintain, evaluate & select promotion partners. These include creative agency, online agency, production house, outdoors partners and so on. • Projects - Manage project timelines & ensure deliverables are met on all ends (internal & external). To publish weekly status report. Interaction with the selected agency(s) for the project execution. • Marketing Assets - Manage & maintain all the department assets including logo, guidelines, files, photography etc. Maintain all the master art work cod etc. Achievements • MCHI exhibition - Responsible for successful participation of the company at the MCHI event. Solely handled management from execution and delivery from international resources and external agencies. These included the production house for corporate film, event management and creative agency, & print production company. Show less
  • Percept Picture Company
    Marketing Executive
    Percept Picture Company May 2005 - May 2006
    Mumbai Area, India
    • Movie Marketing - Researching and tracking down new trends in movie marketing. • International Movie Marketing - Assisting International Business development in coordination & ensuring delivery of promo material • Scrutinizing commercial transaction - This included commercial transactions , vendor sourcing, quotation analysis, create the invoice records, quotation list etc. Also external transaction like royalty report investigation etc was a part of the job profile… Show more • Movie Marketing - Researching and tracking down new trends in movie marketing. • International Movie Marketing - Assisting International Business development in coordination & ensuring delivery of promo material • Scrutinizing commercial transaction - This included commercial transactions , vendor sourcing, quotation analysis, create the invoice records, quotation list etc. Also external transaction like royalty report investigation etc was a part of the job profile. Achievements • Promoted as `Marketing Executive' from `Management Trainee' by increment in salary & curtailing of probation period from 1 year to 6 months. • Prepared a special report of `Movies Promotion through Merchandise' . The same was later on used for promoting the movie `Hanuman' Show less

Aditya Kulkarni Skills

Digital Marketing Patnerships Content Management Content Marketing Trade Promotions Content Management And Marketing Partnership And Alliances Content Acquisition And Syndication Media Buying And Planning Media Buying Marketing Digital Media Publishing Management Market Research Team Management Digital Strategy Business Development Advertising Brand Management

Aditya Kulkarni Education Details

  • Indian Education Society
    Indian Education Society
    Marketing/Marketing Management, General
  • Vivekanand College
    Vivekanand College
    B.Sc

Frequently Asked Questions about Aditya Kulkarni

What is Aditya Kulkarni's role at the current company?

Aditya Kulkarni's current role is Sr Manager.

What is Aditya Kulkarni's email address?

Aditya Kulkarni's email address is ad****@****ail.com

What schools did Aditya Kulkarni attend?

Aditya Kulkarni attended Indian Education Society, Vivekanand College.

What are some of Aditya Kulkarni's interests?

Aditya Kulkarni has interest in Following Cricket, Listening To Western Retro Classics.

What skills is Aditya Kulkarni known for?

Aditya Kulkarni has skills like Digital Marketing, Patnerships, Content Management, Content Marketing, Trade Promotions, Content Management And Marketing, Partnership And Alliances, Content Acquisition And Syndication, Media Buying And Planning, Media Buying, Marketing, Digital Media.

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