Aditya Chaudhry Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Developed an APP for the field and HO managers to gather sharp insights, plan actions and collaborate effectively across delivering improved market working effectivenessAnalyzed the emerging opportunities in the periphery markets and deployed Go to Market Strategy for increasing Pidilite footprint in periphery areas yielding an incremental sales of INR 150Cr+ YoYOptimized the cost of servicing the outlets by deploying module for capitalizing on channel synergies of One division to cross sell relevant product baskets from other divisions and gain incremental direct sales.Strategized GAP geography identification to increase the width and depth of outlets through routine servicing and distributionWorked with Sales and Marketing leadership to upgrade and update sales toolkit (commercial offer menu/outlet incentives, sell-in stories, persuasive selling playbooks)Reviewed and re-designed call plan / routing and sales territories to maximize effectiveness

Mumbai, Maharashtra, India

Managed and Automated the Incentive/Performance management of 50+ stakeholders in the organisation. Responsible for end-to-end Life Cycle Management of the Incentive Program. Resulted in 85% of the sales officer’s earning incentive and 6% contribution to overall business growth through direct and continuous visibility of the KPIsTo increase engagement and save time in deployment of new initiatives; strategized and designed a gamification platform to monitor and improve sales performance through games and competitive ranking display.

Mumbai Area, India

Deployed Market Entry Strategy for ensuring Coverage and Distribution excellence of Pidilite products in 4 Lac+ outlets through market segmentation and product bundling yielding incremental sales of INR 200Cr.+ YoYStrategized GAP geography identification to increase the width and depth of outlets through routine servicing and distributionDesigned a map-based visualization and discovery platform for analysing and tracking sales performance at outlet levelConducted periodic review meetings with sales & marketing leadership to ensure Buy In & Engagement on Growth Initiatives

Mumbai Area, India

Jalandhar Area, India

Lead a team of 10 responsible for Overall Branch Sales Value & Volume Achievement for Core and Focused Products.Handled and managed a vast network of 30 Distributors and 1600 Dealers across North Punjab & JKDrove Annual Sales of Rs. 60 Cr+ per annum for the entire range of products in 20 towns across North Punjab & JKIncreased the number of billed counters by 15% month on month through Mass Retailing, Periphery Expansion and Organic Demand through User Working.Successfully drove Major Market Initiatives of the company by delivering a 40% growth in key accounts handledAwarded as The Best Cluster (All India) for sales growth and user development

Generated deep understanding of the current GTM and important stakeholders comprising the entire value chainExecuted major initiatives in the areas of Distribution Expansion, Distribution Management and Sales OperationsWorked with Product Management, Regional Teams and Senior Management to develop and implement market development strategies for Key Target Markets & ProductsResponsible for New Products business delivery through Dealer Engagement and Demand Generation with UsersIdentified Key Markets and executed Market Development Activities such as Large User Meets, Dealer Meets and In shop Training through sales teamsOffered expertise in Inventory Management and current stock levels to internal teams and customers to facilitate accuracy and product availability

Calicut Area, India

Conducted UV cured resins and adhesives market study and analysed the current players in the market and their GTMs. Conducted On Site visits to manufacturing plants to understand the manufacturing process. Prepared scope document and GTM for UV cured resins and adhesives in Asia Pacific Region.

Gurgaon, India

Increased the conversion rate on website from 2% to 4.5% within 2 months through third party tiesPerformed marketing research and profiling to identify & capitalize on unmet market needsLed the marketing programs for branding and lead generation through print & online mediaCreated new products after identifying opportunities and researching new product possibilitiesDeveloped systems and procedures to ensure optimal use of the leads generated

Gujarat, India

Worked as a Process Engineer on a Brown Field Project, analysed the process and suggested requirements in the manufacture of fungicides and herbicides. As a personal project I evaluated the steam consumption for the manufacturing plant. Suggested and executed actions basis recommendations and provide monetary benefits to the company.

Gujarat, India

Worked as a Project Engineer on a Green Field Project and proactively changed the the material being used for constructions and fabrication of equipment. This helped in reducing the maintenance downtime and increased the productivity from the manufacturing unit.

Noida Area, India

Designed P&ID's for the process required. Also calculated the material and energy balance for the components involved. Designed a Stripping column, a reactor and absorption column. Cost estimation was also calculated keeping in mind the factors concerned.

Mumbai Area, India

Acquainted myself with the Processes, Instruments, Quality and Safety guidelines involved in the production of lubricating oil, low and high grade paraffin and transformer oil. Detailed study of the various instruments used in the production of lubricating oil.Specialization in the field of lubricating oil .Was briefed by the Safety and Quality Check Departments .

Master Of Business Administration (M.B.A.), General Management

Bachelor Of Engineering (B.E.), Chemical Engineering

• Marketing Head of Cyanide 2014 (UICET cultural fest ). • Member of the Cyanide (UICET cultural fest team 2010-2014). • Organized.

Senior Secondary (12Th Class), Physics , Chemistry , Maths , Computers .