Aditya Datta Email & Phone Number

With over 12 years of experience in market research and consumer insights, I help clients identify their business needs, design appropriate research approaches, and unearth deep-seated, actionable insights to inform brand and product strategies. As a Director, Client Leadership at Kantar, I lead a team of researchers and analysts who deliver high-quality and impactful solutions to some of the world's leading brands across various industries.I am passionate about studying people and understanding what drives and influences their decisions. My innate sense of curiosity and empathy, and my educational background in psychology, economics, and marketing, enable me to tell compelling stories that resonate with clients and consumers. I am proficient in a range of research methodologies and tools, such as ethnography, cognitive interviews, customer journey mapping, concept and product tests, A/B testing, facial coding, eye tracking, card sorting, and social media analysis. I am also an advocate of design thinking and user experience research, and have expertise in human-computer interaction and behavior economics.

Listed skills include Brand Development Strategy, Consumer Product Testing, Focussed Group Discussions, Marketing Management, and 27 others.