Aditya Gupta Email & Phone Number

Gurugram, Haryana, India

• Scaled Park+’s B2B Driver on Demand category from scratch by launching operations in 7 Cities
• Built a team of 3 City Heads, 9 DSMs, 9 Operations Executives and 300+ fleet drivers across Pune, Mumbai, Delhi NCR, Jaipur and Bangalore
• Currently building the B2C App Car Service booking business for Park+

Gurugram, Haryana, India

Punjab, India

• Oversaw Punjab’s Trade Marketing & Local Key Accounts for Pepsi’s beverage portfolio. Handled a team of 4 Exceutives
• Administered and operated a marketing & advertising budget of Rs. 5 Cr p.a. (Trade Schemes, Incentives, Visibility Spends & Key Accounts Tie Up)
• Managed 100+ Local Key Accounts (Hotels, Restaurants, Institutions) generating annual revenue of Rs. 11 cr
• Strategized the activations of new products - Sting, Dew Ice, Pepsi Black, 400 ml @ Rs. 20 pack
• Track and… Show more
• Track and analyze competition pricing, new product launches & market visibility initiatives

Gurugram, Haryana, India

• Led the offline lead generation team comprising of 3 Channel Managers for OYO’s co working business
• Generated robust lead flow for sales team by establishing partnerships, referral & cross selling channels
• Partnered with 20+ entities including banks, startup networks, VCs etc. Lead generation through co-hosted events, sponsorships and product listings
• Developed Referral programs. Achieved a conversion of ~60% leads through referral channels
• Initiated the lead generation… Show more
• Initiated the lead generation through OYO Hotels’ Corporate Sales Channel by developing a cross selling program

Gurgaon, India

Gurgaon, India

• Handled a portfolio of 50+ Key Accounts across Delhi NCR for ICRA’s Credit Rating Vertical
• Relationship Management: Networked amongst Corporates, MNCs and PSUs. Responsible for strategically driving business interactions across client’s decision making hierarchy (GMs, CXOs etc.)
• Performed New Business Development for Corporate Groups with debt rated upto INR 1000 Crs and generated Rs. 3+ cr of new annual revenue

Mumbai Area, India

• Project Title: Evaluate the Sales Team performance; Understand bottlenecks & create a model to double the daily Sales
• Primary Research among General Trade partners to understand the Sales and Distribution process of the company and to identify the current market practices that are increasing the Sales of the company and key issues.
• Coming up with the hypothesis & corrective measures to create a sustainable model to increase the Sales of… Show more Project Title: Evaluate the Sales Team performance; Understand bottlenecks & create a model to.
• Coming up with the hypothesis & corrective measures to create a sustainable model to increase the Sales of products in the test market
• Implementation of the created model in the test market, evaluating the obtained results & present recommendations to the organization Show less

Mumbai Area, India

• Conducted requirement analysis and designed the documents as the part of the quality assurance procedure followed in the project
• Planned and scheduled testing plan, designed test scenario, executed test cases and reported issues to team lead and the testing team
• Handled client communication by attending the defect calls, taking feedbacks and then getting involved in resolution mechanism

Post Graduate Programme In Management, Marketing/Marketing Management, General

Activities and Societies: Senior Member, Illumina — The Disguised Market Research Event | Core Member, Aarambh — The Entrepreneurship Cell.

Bachelor’S Degree, Computer Science And Engineering, 7.77 Cgpa

Activities and Societies: Volunteer - Volunteer Services Organization, Manipal University | Winner of Wall Street 2012, a virtual Stock.

High School, Science, 87.8%

Ssc, 92.5%