- Owning and improving key metrics in acquisition and activation part of the funnel.- Managing existing and launching new categories, aiming user engagement and retention.- Conducted user interviews to understand user personas and lead magnets on different categories.

• Improving top of funnel and conversions to product pages.• Defining scope, prioritising, documenting PRD for business, design and development team.• Broadening the funnel by enhancing the logic for product listing and search attributes.• Improvement of end-to-end search funnel and category pages for pushing conversions to product pages.• Introducing growth feature like LiveStreaming of products using OBS and YoutTube LiveStreaming platform.
• Increasing user views for growth and user engagement on App.• Coordinating with development, design, category Ops, merchandising teams.

Worked with multiple teams in understanding product, drawing conclusions from complex data sets and providing analytical solutions across various stakeholders.• Develop and present dashboards to category heads and C-Suits for category planning. • Created and automated SQL reports for censorious vendor funding and vendor payments.• SPOC of daily queue for additional business metrics and dashboard enhancements from finance team. • Providing business impact and insights for various new and existing features of the product store front.

1. Model building and regression analysis to predict the shipment volumes for Fortune 500 CPG firm. Provide actionable insights by analysing the underlying market conditions propelling market distortion. Single point of client contact and responsible for project management of the end to end process.2. Driver/drainer analysis of factors at different level of products to track the performance of a global CPG firm . Also setup of automated diagnostic toolkits to drive fact based decision making in monthly discipline meetings for Category directors and Sr. Management teams.

The project aimed at studying the security software market and managing sales of the anti-virus productsof ESET. It involved various direct account interactions and required understanding needsand expectations of the clients and hence performing sales and marketing of the product accordingly. The process was bifurcated into different phases like market study, connecting with clients, sales development, accounts management and finding other channels for product flow.Contribution:- Identifying the prospective accounts and generating new leads.- Identifying the customer requirements & providing valuable inputs and marketing strategies.- Managing product profile- ESET NOD 32 Antivirus and ESET Smart Security Antivirus.- Initiating tie-ups with reliable channel partners like Idea Cellular, TATA Docomo, Reliance Digital for deeper market penetration.- Monitoring the channel sales and implementing effective marketing strategies to maximize sales.