Senior Associate
Wns
Gurugram, Haryana, India
Job Description: Google Ads Strategist. A highly motivated and results-driven individual worked as a Google Ads Account Manager. As a Google Ads Account Manager, Was responsible for managing and optimizing online advertising campaigns for our clients. Worked closely with clients to understand their business goals and develop effective digital advertising strategies that drive traffic, generate leads, and increase conversions.My Key Responsibilities:(1) Client Management:• Serve as the primary point of contact for assigned clients, building strong relationships and providing excellent customer service.• Understand clients' business objectives, target audience, and industry trends to develop effective advertising strategies.• Collaborate with clients to define campaign goals, budgets, and timelines.(2) Campaign Creation and Optimization:• Conduct keyword research and competitor analysis to identify opportunities for campaign optimization.• Develop compelling creative assets that align with clients' brand guidelines and industry best practices.• Set up and configure Google Ads campaigns, including ad groups, targeting options, and tracking mechanisms.• Monitor and analyze campaign performance, making data-driven decisions to optimize and improve key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).• Implement A/B testing strategies to continuously improve ad performance and user experience.(3) Performance Reporting:• Generate regular reports on campaign performance, providing insights and recommendations to clients.• Present campaign results and performance metrics to clients, highlighting key achievements and areas for improvement.• Use analytical tools and data analysis techniques to identify trends and opportunities for campaign optimization.
