Aditya Jain Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Key Responsibilities•. Responsible for Growth and product marketing for online Airtel Postpaid New User Acquisition while ensuring continuity• Led Go-to-market & and launch for new strategic plans and offerings – Airtel Family Plan, OTT Plan Bundling• Managed >INR 6Cr of monthly Digital marketing budget external media spends like Digital Marketing across (Paid Search/FB/WhatsApp) campaigns, UPI scratch card (Paytm/GPay/CRED) and E-commerce (Flipkart/Amazon/BookMyShow)• Responsible for effective Marketing Communication across all internal Airtel channels for the categories including - Push Notifications, In-app Banners, and emailers. Worked with in-house design/creative team to deliver compelling communication for offers & and product benefits to drive a bigger top funnel & and improve category conversions• Collaborated with Product teams to improve Product Funnels (enhance journey navigation; optimize user friction)• Led the "WhatsApp for Airtel" project, to enable user acquisition from WhatsApp channel• Worked with the Data Science team on a churn-prevention model for optimized user acquisition journeys based on their creditworthiness and ensured a higher quality of user activations from different acquisition channels• Developed curated tracking dashboards to track metrics for business performance, communication efficiencyImpact:• Grew Online Postpaid Acquisitions by ~70% in 18 months, while reducing CPAs by ~40% over the period• Improved & launched multiple online acquisition journeys by-product optimizations; 44% increment in V2L• Grew the online contribution of the online acquisitions to the overall acquisitions by 20%, 200K monthly online GADs• Grew the Top funnel by 78% by increasing the overall category CTR (0.3% -> 0.6%) and introducing new channels• The "WhatsApp for Airtel" project has led to the channel being responsible for 7% of total Airtel Acquisitions resulting in 25K GADs across business lines at Airtel.

D2C campaigns1. Increase digital adoption and awareness through periodic campaigns to external customers2. Introduce new platforms/channels for customer communication - WhatsApp, Facebook, Google3. Develop a seamless downstream journey to complete/submit a service request from the campaigns.4. Analyse live campaigns and derive learnings through A/B test, Control groups, etc to modify content/creatives/target base accordingly from time to time5. Performance Marketing with respect to the campaigns - Budget management, CPC measurements.6. Explore new initiatives for increasing adoptions - such as vernacular mailers, age based mailers etcInitiatives for Branch Banking team1. Frequent training/Rubaru sessions to BROs at circle/cluster level to drive usage of BOF services2. Create and circulate training material for Branch staff - How-to videos, internal EDMs, FAQs, etc on BOF services3. Creation of Training Module with WBlearn4. Periodic MIS circulation to highlight lower-performing Branches; increase volumes through incentives/RnR programs etc

Mumbai, Maharashtra, India

A. Campaign management for Citi Prestige and PremierMiles• Curation and selection of offers based on the clientele• Ensuring the accuracy of the base and the documentation for a smooth campaign deliveryB Campaign Planning• Managing the weekly and the monthly campaign calendar for the team and ensuring the communication of the same to the DM team as well for customer bases and timely campaign release• Providing Data Insights to the team regarding the campaign impact and revenues across cards.

Gurgaon, Haryana, India

Enhancing the digital Omni-Channel Communication Strategy• 2-Way WhatsApp Strategy Design & Implementation -Understanding the current Omni-Channel Strategy, and identifying the challenges and gaps for adding WhatsApp to the Collections roster -Collaborated with multiple stakeholders to resolve the various challenges of such an implementation -Drafted a workable WhatsApp Plan(includes considerable potential savings), pending approval• Enhancing current One-Way WhatsApp -Drafted WhatsApp messages and attained various departmental approvals for Retail Banking(PL, Mortgage and Ready Credit)• Digital Recovery Campaign -Creating a digital strategy for recovery, saving on potential commissions paid to recovery agencies.

Chennai, Tamil Nadu, India

• Developed a purely data-driven, robust analyst skill index using unsupervised machine-learning algorithm using multiple tools• Streamlined the operations, made the management structure leaner and made the ticket assignment process more transparent• Reduced the TAT (Turnaround Time) and improved the quality of ticket resolutions by predicting an analyst’s accuracy & speed

Bangalore

Software Engineer, XML Distribution Platform – Reservations(RES)Roles & Responsibilities• To design and develop various software solutions based on client requirements which should be scalable in the foreseeable future.• Worked on understanding and analyzing business requirements from Airlines and involved in the feasibility study and impact analysis of new requirements on the existing product to deliver product requirements timely.• Ensuring consistent high-quality deliverables by carrying out reviews, performing regression testing and software integration.• Adopting emerging standards, new technologies and software quality tools which would improve our coding standards significantly.• Collaboration with various business analysts, product managers and other stakeholders for requirement gathering and analysis.Key Learnings and Achievements• Learned all the various stages of the SDLC of a multinational technological company from requirement gathering till deployment.• Played a key role in the successful architecture change process for the low-cost air carriers in Europe and some Asian airlines.• Gained expertise in airline domain with comprehensive knowledge of airline reservations, pricing, and ticketing along with in-depth knowledge of Amadeus Global Distribution System and Light Ticketing Airline industry.

Bengaluru Area, India

Software Engineering Intern, XML Distribution Platform – Reservations(RES)• Developed a robust, customisable business layer with the application of upcoming technologies in the low-cost airline industry.• Significant improvement in the time to market aspect factor for the integration of a new airline into the existing application.• Migrate the existing airlines from the legacy applications, which also helps in the reducing the timeline for existing projects.

Pgpm

Bachelor Of Engineering (B.E.), Computer Engineering

Activities and Societies: SAIC - Marketing Assistant

Class Xii, Non-Medical

Class X