I head global marketing programs such as the Summit and AI Conclave for AWS India. With my background in digital marketing I am excited by all that is happening in the world of marketing today (read: generative AI!).

Growth marketing to drive new business conversations and effectively communicate the Mu Sigma brand positioning to prospects and reinforce the brand to existing customers.Built the inbound marketing program with the aim of increasing top of funnel by 3x. To deliver on this goal we leveraged several digital marketing platforms and solutions.Account mining and farming was another key focus area, high impact engagement stories to capture account activity and successes, helping sales and account teams mine and grow existing accounts.Design and production of marketing literature and leading communications for our customer summit Consciousness.

Manage CSS Corp's Social Media and its overall Digital Presence. Successful Marketing Automation implementation. Other areas of work include Creative design , Content development and Thought leadership.A lso work to improve our Digital Branding, Advertising and Event Marketing

• Inside Sales/ Business Development and building Genisys’ social media portfolio.• Business and Market Analytics • Designing, Positioning and Executing Social Media services ranging from social media analytics to engagement and monitoring.• Managed Genisys’ Social Media presence• Led a team of database and profiling executives to support our sales initiatives.

• Account manager responsible for running social syndication campaigns for several clients across markets and industries. o This role primarily involved Social media research / analytics and reporting. Creating visualizations, trend maps and analyzing chatter across social media platforms o Managing distribution of content across various channels including social media, email, web and newsletters. o Research / Analytics and reporting. Creating visualizations, trend maps and analyzing chatter across social media platforms• A few tools I used : Sentiment Metrics, Hoot suite, Twitonomy, FanPageKarma and MS Office Suite• Managed client interactions for Genisys - Several Fortune 500 companies.• Ran email marketing campaigns including database acquisition mailer content and other email marketing strategies for several Fortune 500 clients of Genisys

• Managed and moderated several news media and social media sites • Monitor and remove malicious libelous or defamatory user generated content. • The focus was on ensuring the user community was active and healthy especially in sensitive areas where content was viewed by kids.

Managed client relations provided support and Designed print material. Clients ranged from Educational Institutions to Automobile Giants.