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Aditya Kilpady is listed as Talk to me about anything related to Strategy, Sustainability and Storytelling. at UM APAC, a with 3 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Aditya Kilpady.
Aditya Kilpady previously worked as Regional Strategy Director, APAC at Um Apac and Digital Strategy Director at Vivaki. Aditya Kilpady holds Digital Strategies For Business, Digital Strategy, Distinction from Columbia Business School.
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2 billion. 5 countries. 25 years.From cars to chocolates, from Shanghai to Singapore.Touched and improved lives of 2 billion+ people with advertising and media skills built through working in India, Indonesia, China, Malaysia and Singapore since over two decades. A 'Swiss Army Knife' strategist. After sweating out brand building strategies for iconic brands, pivoted to media to triangulate my strength in brand with analytics and content.Jury and winner of Marketing Effectiveness awards. With an intimate understanding of audiences and platforms; partnered CXOs and startup founders to solve marketing problems and grow businesses across: Energy: ExxonMobil.CPG: Mondelez China, F&N Malaysia, Dutch Lady, Hershey's, Nestle.Healthcare: Abbott.Auto: Suzuki, Tata Motors, Bridgestone.Telecom: Docomo, Ooredoo, Bakrie Telekom Indonesia.e-Commerce: Lazada.Hospitality & Travel: InterContinental Hotels, AirAsia.QSR: Domino's, Subway.Technology: Truecaller, ASUS.Education: NIIT, National University of Singapore.Insurance: AVIVA.USP: A natural storyteller who simplifies complex data into fresh patterns and actionable strategies. Academics: Faculty at MICA, K.J. Somaiya and Bennett University to teach 'Social media marketing', 'Content marketing' and 'Brand Storytelling' to Marcom students.Volunteering: Mentor to SeSTA (an Indian NGO) for fund-raising programs and volunteer for www.letsteachenglish.org.Passion: Part-time half-marathoner (taught me values of discipline and persistence) and a full-time cinephile (provides constant sparks of inspiration).
Listed skills include Integrated Marketing, Strategy, Account Management, Business Strategy, and 11 others.
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Singapore
I drive thought-leadership for ExxonMobil (B2B and retail) across Asia-Pacific. My role involves examining client's business challenges and identifying growth opportunities through Full-funnel Modelling, High Value Audience analysis, mobile ethnography and audience segmentation/archetypes. I orchestrate integrating the insights to inform channel-agnostic content planning.
Malaysia
Defined the digital roadmap across search, social, display, eCommerce and remarketing for Nestle (Malaysia). The role involved planning, executing digital marketing activities for infant nutrition, Nestle Health Science, eCommerce and Purina pet care.
India
Adjunct Professor at Bennett University and Visiting Faculty at MICA and K.J. Somaiya. Lectured graduate level marketing communication students on 'Social media marketing', 'Content marketing' and 'Brand Storytelling'.
An Idea Tree Advisory LLP is a full-stack consulting firm born with a clear view of Business performance and growth that is inspired by data, powered by technology, co-created with client for last mile excellence.
Gurgaon, India
Responsible for data-driven, customer-first, integrated marketing strategy to improve business and marketing effectiveness for Maruti Suzuki India.Key highlights:1. Channel strategy for Maruti Suzuki Arena, a new-age channel that offers connected car buying experience. 2. From strategy to execution launch of Maruti Suzuki’s latest Compact-SUV, S-presso.3. Led the Maruti Suzuki event strategy for AutoExpo2020.
Gurgaon
Key highlights: - Led the marketing strategy to grow Truecaller in Tier-2 India: 100 million app downloads in 6 months (EFFIES GOLD, 2015).- Accelerated growth for Droom (India’s largest auto portal): 3x growth in 6 months (3 EFFIE metals, 2016).- Launched India’s #1 dating app, Trulymadly, in a culture where dating is still nebulously defined.
Singapore
Led the Regional marketing communication strategy for InterContinental Hotels Group. The role involved collaborating with WPP partners to drive online and offline strategies for InterContinental, Holiday Inn and Crowne Plaza across AMEA.
Kuala Lumpur, Malaysia
Strategic leadership for clients like F&N and Dutch Lady, to drive business plans and deliver sparkling integrated communication.Key highlights: - Malaysia’s 1st Augmented Reality interactive event (Grand Prix Winner at Malaysia Media Awards 2012). Link: http://www.youtube.com/watch?v=gtGnjxy4Vcs- Launch Dutch Lady Chocolate drink in the competitive Health Food Drink segment dominated by Nestle Milo and achieve KPIs in 6 months.
Shanghai, China
Led the strategic planning function for Kraft Foods in Mainland China. The highlight was leading the China team in a Strategic Rumble in London that laid the foundation for winning TUC (a leading global savory biscuit) in a Global multi-agency pitch. The key goal was to understand cultural patterns, generational values, interests and behaviour (in social and individual levels) of China’s Urban Explorers.
Greater Jakarta Area, Indonesia
Led the strategic planning function for Bakrie Telekom and set up the "Pratama Knowledge centre" to provide brand and consumer knowledge, insights & solutions, beyond pure advertising.
Mumbai Area, India
Account Planning Director for Tata Motors & Tata Teleservices.
Quick answers generated from the profile data available on this page.
Aditya Kilpady works for UM APAC.
Aditya Kilpady is listed as Talk to me about anything related to Strategy, Sustainability and Storytelling. at UM APAC.
Aditya Kilpady is based in Singapore while working with UM APAC.
Aditya Kilpady has worked for Um Apac, Vivaki, Bennett University, An Idea Tree Advisory L.L.P, and Dentsu International India 🇮🇳.
You can use AeroLeads to view verified contact signals for Aditya Kilpady at UM APAC, including work email, phone, and LinkedIn data when available.
Aditya Kilpady holds Digital Strategies For Business, Digital Strategy, Distinction from Columbia Business School.
Aditya Kilpady is listed with skills including Integrated Marketing, Strategy, Account Management, Business Strategy, Strategic Planning, New Media, Digital Marketing, and Brand Management.
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