Aditya Kilpady Email and Phone Number
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2 billion. 5 countries. 25 years.From cars to chocolates, from Shanghai to Singapore.Touched and improved lives of 2 billion+ people with advertising and media skills built through working in India, Indonesia, China, Malaysia and Singapore since over two decades. A 'Swiss Army Knife' strategist. After sweating out brand building strategies for iconic brands, pivoted to media to triangulate my strength in brand with analytics and content.Jury and winner of Marketing Effectiveness awards. With an intimate understanding of audiences and platforms; partnered CXOs and startup founders to solve marketing problems and grow businesses across: Energy: ExxonMobil.CPG: Mondelez China, F&N Malaysia, Dutch Lady, Hershey's, Nestle.Healthcare: Abbott.Auto: Suzuki, Tata Motors, Bridgestone.Telecom: Docomo, Ooredoo, Bakrie Telekom Indonesia.e-Commerce: Lazada.Hospitality & Travel: InterContinental Hotels, AirAsia.QSR: Domino's, Subway.Technology: Truecaller, ASUS.Education: NIIT, National University of Singapore.Insurance: AVIVA.USP: A natural storyteller who simplifies complex data into fresh patterns and actionable strategies. Academics: Faculty at MICA, K.J. Somaiya and Bennett University to teach 'Social media marketing', 'Content marketing' and 'Brand Storytelling' to Marcom students.Volunteering: Mentor to SeSTA (an Indian NGO) for fund-raising programs and volunteer for www.letsteachenglish.org.Passion: Part-time half-marathoner (taught me values of discipline and persistence) and a full-time cinephile (provides constant sparks of inspiration).
Um Apac
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Regional Strategy Director, ApacUm Apac Dec 2021 - PresentSingaporeI drive thought-leadership for ExxonMobil (B2B and retail) across Asia-Pacific. My role involves examining client's business challenges and identifying growth opportunities through Full-funnel Modelling, High Value Audience analysis, mobile ethnography and audience segmentation/archetypes. I orchestrate integrating the insights to inform channel-agnostic content planning. -
Digital Strategy DirectorVivaki Jun 2021 - Dec 2021MalaysiaDefined the digital roadmap across search, social, display, eCommerce and remarketing for Nestle (Malaysia). The role involved planning, executing digital marketing activities for infant nutrition, Nestle Health Science, eCommerce and Purina pet care. -
Adjunct ProfessorBennett University Apr 2020 - Dec 2021IndiaAdjunct Professor at Bennett University and Visiting Faculty at MICA and K.J. Somaiya. Lectured graduate level marketing communication students on 'Social media marketing', 'Content marketing' and 'Brand Storytelling'. -
PartnerAn Idea Tree Advisory L.L.P Apr 2020 - Jun 2021An Idea Tree Advisory LLP is a full-stack consulting firm born with a clear view of Business performance and growth that is inspired by data, powered by technology, co-created with client for last mile excellence. -
National Planning DirectorDentsu International India 🇮🇳 Feb 2018 - Jan 2020Gurgaon, IndiaResponsible for data-driven, customer-first, integrated marketing strategy to improve business and marketing effectiveness for Maruti Suzuki India.Key highlights:1. Channel strategy for Maruti Suzuki Arena, a new-age channel that offers connected car buying experience. 2. From strategy to execution launch of Maruti Suzuki’s latest Compact-SUV, S-presso.3. Led the Maruti Suzuki event strategy for AutoExpo2020. -
Senior Vice PresidentContract India Feb 2015 - Jan 2018GurgaonKey highlights: - Led the marketing strategy to grow Truecaller in Tier-2 India: 100 million app downloads in 6 months (EFFIES GOLD, 2015).- Accelerated growth for Droom (India’s largest auto portal): 3x growth in 6 months (3 EFFIE metals, 2016).- Launched India’s #1 dating app, Trulymadly, in a culture where dating is still nebulously defined. -
Strategy DirectorBates Chi&Partners 2013 - 2014SingaporeLed the Regional marketing communication strategy for InterContinental Hotels Group. The role involved collaborating with WPP partners to drive online and offline strategies for InterContinental, Holiday Inn and Crowne Plaza across AMEA. -
Business Strategy DirectorBates Chi&Partners 2010 - 2013Kuala Lumpur, MalaysiaStrategic leadership for clients like F&N and Dutch Lady, to drive business plans and deliver sparkling integrated communication.Key highlights: - Malaysia’s 1st Augmented Reality interactive event (Grand Prix Winner at Malaysia Media Awards 2012). Link: http://www.youtube.com/watch?v=gtGnjxy4Vcs- Launch Dutch Lady Chocolate drink in the competitive Health Food Drink segment dominated by Nestle Milo and achieve KPIs in 6 months. -
Planning DirectorFcb Global 2009 - 2010Shanghai, ChinaLed the strategic planning function for Kraft Foods in Mainland China. The highlight was leading the China team in a Strategic Rumble in London that laid the foundation for winning TUC (a leading global savory biscuit) in a Global multi-agency pitch. The key goal was to understand cultural patterns, generational values, interests and behaviour (in social and individual levels) of China’s Urban Explorers. -
Head Of PlanningDm Pratama Communications Group 2006 - 2008Greater Jakarta Area, IndonesiaLed the strategic planning function for Bakrie Telekom and set up the "Pratama Knowledge centre" to provide brand and consumer knowledge, insights & solutions, beyond pure advertising. -
Account Director - Account PlanningFcb Ulka 2003 - 2006Mumbai Area, IndiaAccount Planning Director for Tata Motors & Tata Teleservices.
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Frequently Asked Questions about Aditya Kilpady
What company does Aditya Kilpady work for?
Aditya Kilpady works for Um Apac
What is Aditya Kilpady's role at the current company?
Aditya Kilpady's current role is Talk to me about anything related to Strategy, Sustainability and Storytelling..
What is Aditya Kilpady's email address?
Aditya Kilpady's email address is ak****@****ail.com
What schools did Aditya Kilpady attend?
Aditya Kilpady attended Columbia Business School, Sydenham Institute Of Management Studies And Research Enterprenureship Education.
What skills is Aditya Kilpady known for?
Aditya Kilpady has skills like Integrated Marketing, Strategy, Account Management, Business Strategy, Strategic Planning, New Media, Digital Marketing, Brand Management, Advertising, Marketing Communications, Brand Architecture, Customer Insight.
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