Aditya Kilpady

Aditya Kilpady Email and Phone Number

Talk to me about anything related to Strategy, Sustainability and Storytelling. @ UM APAC
singapore, singapore
Aditya Kilpady's Location
Singapore, Singapore, Singapore
Aditya Kilpady's Contact Details

Aditya Kilpady personal email

About Aditya Kilpady

2 billion. 5 countries. 25 years.From cars to chocolates, from Shanghai to Singapore.Touched and improved lives of 2 billion+ people with advertising and media skills built through working in India, Indonesia, China, Malaysia and Singapore since over two decades. A 'Swiss Army Knife' strategist. After sweating out brand building strategies for iconic brands, pivoted to media to triangulate my strength in brand with analytics and content.Jury and winner of Marketing Effectiveness awards. With an intimate understanding of audiences and platforms; partnered CXOs and startup founders to solve marketing problems and grow businesses across: Energy: ExxonMobil.CPG: Mondelez China, F&N Malaysia, Dutch Lady, Hershey's, Nestle.Healthcare: Abbott.Auto: Suzuki, Tata Motors, Bridgestone.Telecom: Docomo, Ooredoo, Bakrie Telekom Indonesia.e-Commerce: Lazada.Hospitality & Travel: InterContinental Hotels, AirAsia.QSR: Domino's, Subway.Technology: Truecaller, ASUS.Education: NIIT, National University of Singapore.Insurance: AVIVA.USP: A natural storyteller who simplifies complex data into fresh patterns and actionable strategies. Academics: Faculty at MICA, K.J. Somaiya and Bennett University to teach 'Social media marketing', 'Content marketing' and 'Brand Storytelling' to Marcom students.Volunteering: Mentor to SeSTA (an Indian NGO) for fund-raising programs and volunteer for www.letsteachenglish.org.Passion: Part-time half-marathoner (taught me values of discipline and persistence) and a full-time cinephile (provides constant sparks of inspiration).

Aditya Kilpady's Current Company Details
UM APAC

Um Apac

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Talk to me about anything related to Strategy, Sustainability and Storytelling.
singapore, singapore
Employees:
3
Aditya Kilpady Work Experience Details
  • Um Apac
    Regional Strategy Director, Apac
    Um Apac Dec 2021 - Present
    Singapore
    I drive thought-leadership for ExxonMobil (B2B and retail) across Asia-Pacific. My role involves examining client's business challenges and identifying growth opportunities through Full-funnel Modelling, High Value Audience analysis, mobile ethnography and audience segmentation/archetypes. I orchestrate integrating the insights to inform channel-agnostic content planning.
  • Vivaki
    Digital Strategy Director
    Vivaki Jun 2021 - Dec 2021
    Malaysia
    Defined the digital roadmap across search, social, display, eCommerce and remarketing for Nestle (Malaysia). The role involved planning, executing digital marketing activities for infant nutrition, Nestle Health Science, eCommerce and Purina pet care.
  • Bennett University
    Adjunct Professor
    Bennett University Apr 2020 - Dec 2021
    India
    Adjunct Professor at Bennett University and Visiting Faculty at MICA and K.J. Somaiya. Lectured graduate level marketing communication students on 'Social media marketing', 'Content marketing' and 'Brand Storytelling'.
  • An Idea Tree Advisory L.L.P
    Partner
    An Idea Tree Advisory L.L.P Apr 2020 - Jun 2021
    An Idea Tree Advisory LLP is a full-stack consulting firm born with a clear view of Business performance and growth that is inspired by data, powered by technology, co-created with client for last mile excellence.
  • Dentsu International India 🇮🇳
    National Planning Director
    Dentsu International India 🇮🇳 Feb 2018 - Jan 2020
    Gurgaon, India
    Responsible for data-driven, customer-first, integrated marketing strategy to improve business and marketing effectiveness for Maruti Suzuki India.Key highlights:1. Channel strategy for Maruti Suzuki Arena, a new-age channel that offers connected car buying experience. 2. From strategy to execution launch of Maruti Suzuki’s latest Compact-SUV, S-presso.3. Led the Maruti Suzuki event strategy for AutoExpo2020.
  • Contract India
    Senior Vice President
    Contract India Feb 2015 - Jan 2018
    Gurgaon
    Key highlights: - Led the marketing strategy to grow Truecaller in Tier-2 India: 100 million app downloads in 6 months (EFFIES GOLD, 2015).- Accelerated growth for Droom (India’s largest auto portal): 3x growth in 6 months (3 EFFIE metals, 2016).- Launched India’s #1 dating app, Trulymadly, in a culture where dating is still nebulously defined.
  • Bates Chi&Partners
    Strategy Director
    Bates Chi&Partners 2013 - 2014
    Singapore
    Led the Regional marketing communication strategy for InterContinental Hotels Group. The role involved collaborating with WPP partners to drive online and offline strategies for InterContinental, Holiday Inn and Crowne Plaza across AMEA.
  • Bates Chi&Partners
    Business Strategy Director
    Bates Chi&Partners 2010 - 2013
    Kuala Lumpur, Malaysia
    Strategic leadership for clients like F&N and Dutch Lady, to drive business plans and deliver sparkling integrated communication.Key highlights: - Malaysia’s 1st Augmented Reality interactive event (Grand Prix Winner at Malaysia Media Awards 2012). Link: http://www.youtube.com/watch?v=gtGnjxy4Vcs- Launch Dutch Lady Chocolate drink in the competitive Health Food Drink segment dominated by Nestle Milo and achieve KPIs in 6 months.
  • Fcb Global
    Planning Director
    Fcb Global 2009 - 2010
    Shanghai, China
    Led the strategic planning function for Kraft Foods in Mainland China. The highlight was leading the China team in a Strategic Rumble in London that laid the foundation for winning TUC (a leading global savory biscuit) in a Global multi-agency pitch. The key goal was to understand cultural patterns, generational values, interests and behaviour (in social and individual levels) of China’s Urban Explorers.
  • Dm Pratama Communications Group
    Head Of Planning
    Dm Pratama Communications Group 2006 - 2008
    Greater Jakarta Area, Indonesia
    Led the strategic planning function for Bakrie Telekom and set up the "Pratama Knowledge centre" to provide brand and consumer knowledge, insights & solutions, beyond pure advertising.
  • Fcb Ulka
    Account Director - Account Planning
    Fcb Ulka 2003 - 2006
    Mumbai Area, India
    Account Planning Director for Tata Motors & Tata Teleservices.

Aditya Kilpady Skills

Integrated Marketing Strategy Account Management Business Strategy Strategic Planning New Media Digital Marketing Brand Management Advertising Marketing Communications Brand Architecture Customer Insight Marketing Strategy Segmentation Business Planning

Aditya Kilpady Education Details

Frequently Asked Questions about Aditya Kilpady

What company does Aditya Kilpady work for?

Aditya Kilpady works for Um Apac

What is Aditya Kilpady's role at the current company?

Aditya Kilpady's current role is Talk to me about anything related to Strategy, Sustainability and Storytelling..

What is Aditya Kilpady's email address?

Aditya Kilpady's email address is ak****@****ail.com

What schools did Aditya Kilpady attend?

Aditya Kilpady attended Columbia Business School, Sydenham Institute Of Management Studies And Research Enterprenureship Education.

What skills is Aditya Kilpady known for?

Aditya Kilpady has skills like Integrated Marketing, Strategy, Account Management, Business Strategy, Strategic Planning, New Media, Digital Marketing, Brand Management, Advertising, Marketing Communications, Brand Architecture, Customer Insight.

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