I play a key role in optimizing Go-To-Market strategies by providing actionable insights through data analysis and automating processes to enhance efficiency. My role involves cross-functional collaboration to enhance operational efficiency, support leadership with strategic decision-making, and improve GTM enablement across teams, all aimed at driving towards better revenue, scalability, and achieving business targets.Key Contributions:- Conducting weekly Highspot usage analysis and monthly global GTM data analysis using Looker to deliver actionable insights to senior leadership.- Automating team processes using Monday board to enhance efficiency and scalability.- Spearheading the development of a comprehensive GTM calendar to streamline training and onboarding.- Optimizing customer success management content to support better GTM enablement.

Continued under the direct supervision of the National Planning Director, handling the same responsibilities with enhanced creative freedom.Engaged in on-ground research and collected first-hand insights from consumers and sales personnel to develop more detailed and effective strategies.Increased the intensity of tasks, focusing on creating comprehensive and nuanced marketing strategies based on real-world data and observations.Collaborated closely with cross-functional teams to integrate research findings into actionable marketing plans, improving overall campaign effectiveness and client satisfaction.

Spearheaded consumer and product trend analysis to identify growth opportunities and enhance brand positioning; consulted with 12+ clients to improve brand placement and strategies.Developed IMC strategies and competitive analysis, driving brand visibility and consumer engagement for 12+ brands across various sectors.Demonstrated versatility by working across sectors, including fashion, tech, fragrance, and FMCG; proposed strategic advertising shifts, resulting in effective advertising proposals.Worked directly with the National Planning Director to facilitate the creation of brand strategies and helped build consumer personas.Onboarded new clients to increase business

Handled network planning for different grids across Mumbai. The job role consisted of understanding the PRB allocation on every network layer and reshuffling between the FDD and TDD allocation of the given layers, this was done depending on the necessary requirements to provide a clean network to the customer’s, which would result in customer complaint reduction.

As Head of Marketing for AIESEC in Mumbai, I led a team of over 20 individuals, developing and executing innovative marketing strategies and brand partnerships.Lead Generation:Increased lead generation by 20% through comprehensive marketing campaigns.Boosted brand awareness by 30% via brand events.Marketing and Branding:Oversaw all marketing content, resulting in 40% organic growth in B2C and 20% in B2B.Established the first university relationship in five years, creating an SOP for these relations.Team and Performance Management:Directed a marketing team, improving CRM efficiency by 20%.

As Sales Manager, I strategized and implemented sales initiatives to drive growth.Lead Generation and Conversion:Achieved a 90% success rate in lead generation and conversion.Coordinated successful product events and university relations in 5 colleges.

As a Sales Executive, I achieved 80% of total team sales targets.Sales Achievement:Maintained legalities and documentation, ensuring compliance.Provided efficient client services, addressing needs promptly.