Developing and implementing comprehensive marketing strategies to promote Farmer Retail's products and services.Managing all aspects of marketing campaigns, including planning, execution, and evaluation.Conducting market research and analysis to identify new opportunities and trends.Collaborating with cross-functional teams to ensure alignment and consistency in marketing efforts.Monitoring and optimizing marketing performance metrics to achieve business objectives.

-Develop and implement operational strategies to optimize BTL marketing operations and drive business growth.-Manage and lead a team of BTL marketing professionals, fostering a culture of collaboration, innovation, and excellence.-Collaborate with cross-functional teams to deliver effective marketing campaigns, events, and promotions that drive customer engagement, brand awareness, and sales.-Oversee the planning, execution, and measurement of all BTL marketing activities, ensuring… Show more -Develop and implement operational strategies to optimize BTL marketing operations and drive business growth.-Manage and lead a team of BTL marketing professionals, fostering a culture of collaboration, innovation, and excellence.-Collaborate with cross-functional teams to deliver effective marketing campaigns, events, and promotions that drive customer engagement, brand awareness, and sales.-Oversee the planning, execution, and measurement of all BTL marketing activities, ensuring they are aligned with business objectives, budgets, and timelines.-Manage vendor relationships and negotiate contracts to ensure cost-effective and high-quality services and products.-Analyze data and insights to measure campaign effectiveness and optimize future strategies.-Stay up-to-date with industry trends, best practices, and emerging technologies to continually improve marketing operations and deliver innovative solutions.-Build strong relationships with internal stakeholders and external partners to ensure the smooth execution of BTL marketing activities. Show less

As a Senior Alliance Executive at CupShup, I am responsible for developing and executing strategic partnership plans that drive business growth through BTL (below-the-line) marketing activities. In addition, I am responsible for securing permissions from venues to execute BTL campaigns.

As a Project Executive at CupShup, I am responsible to oversee the end-to-end execution of BTL (below-the-line) marketing campaigns, ensuring that they are delivered on time, within budget, and to the highest quality standards.