Aditya Mehra Email & Phone Number

Kala Ghoda, Mumbai, Maharashtra, India

Social Media ManagerProjekt Street | October 2024 – Present • Managing the social media strategy for a premium Indian streetwear brand, ensuring content aligns with brand identity and audience preferences. • Overseeing the creation and execution of content, including reels, posts, and stories, to boost engagement and brand visibility. • Developing and maintaining the social media content calendar to ensure consistent and timely posting. • Creating innovative and visually appealing campaigns for product launches and events, such as seamless transitions in reels to showcase new collections. • Analyzing social media performance metrics to optimize strategies and drive growth.

Mumbai

Viral Content Creation: Within the first week of my internship, I created a reel that skyrocketed to 4.5 million views. Another reel I produced achieved 1.5 million views, underscoring my ability to generate high-engagement content that resonates with a broad audience.Event Management & Coverage: Led the digital strategy for ‘Paws in the Park 2024,’ overseeing everything from ticket design to live Instagram updates, ensuring the event’s online presence was as vibrant as the event itself.Visual Content Production: Captured and edited impactful video content throughout the event, crafting a post-event reel that kept the audience engaged long after the day ended.Audience Interaction: Conducted on-site interviews with event attendees, gathering valuable insights that shaped our future marketing initiatives and deepened our connection with the community.Creative Collaboration: Worked closely with the design team to produce promotional materials that were visually cohesive and true to Animeal’s brand identity, ensuring a consistent and appealing brand experience.