As the Head of Engagement - EMEA & APAC at Pixis, I managed a diverse client portfolio, encompassing various industries, including E-Comm, Fashion, Automobiles, and FMCG. Working with clients like Coco-Cola, DHL, Stellantis, PepsiCo and Disney, I developed and executed strategies driving client satisfaction, retention, and revenue growth.I provided strategic client support by identifying marketing challenges and leveraging AI tools, ensuring seamless client experiences. Additionally, I… Show more As the Head of Engagement - EMEA & APAC at Pixis, I managed a diverse client portfolio, encompassing various industries, including E-Comm, Fashion, Automobiles, and FMCG. Working with clients like Coco-Cola, DHL, Stellantis, PepsiCo and Disney, I developed and executed strategies driving client satisfaction, retention, and revenue growth.I provided strategic client support by identifying marketing challenges and leveraging AI tools, ensuring seamless client experiences. Additionally, I collaborated with stakeholders to enhance processes and optimize client performance, maximizing ROI and long-term partnership success.Team Leadership and Management:• Led a team of customer success managers, providing mentorship, guidance, and professional development opportunities to enhance performance and productivity.• Implemented effective team management strategies, fostering collaboration, accountability, and a positive work culture to drive results and achieve organizational goals.Strategic Client Support:• Proficiently delivered seamless client partner support by identifying business and digital marketing challenges, analyzing client needs, and devising tailored solutions leveraging AI tools.• Acted as the ultimate all-rounder in triaging customer issues and support, utilizing data and analytics to align internal resources for a successful customer experience.Stakeholder Collaboration:• Collaborated with stakeholders across departments to improve processes for both new and existing customers, enhancing operational efficiency and delivering value-added solutions.• Collaborated with clients to develop and implement strategic initiatives, optimize performance, and maximize ROI, driving long-term value and partnership success. Show less

As a dedicated Senior Client Partner at Dentsu (Merkle Sokrati), I have effectively managed top-tier clients spanning the domains of OTT, E-Commerce, Ed-Tech, and FMCG. Through my strategic insights and commitment to problem-solving, I've played a pivotal role in addressing digital marketing and performance challenges for esteemed brands including Nykaa, Fab India, Honda Bikes, Extramarks, Meatigo, Baidyanath, and Discovery+, amongst others.Strategic Leadership:• Led the India… Show more As a dedicated Senior Client Partner at Dentsu (Merkle Sokrati), I have effectively managed top-tier clients spanning the domains of OTT, E-Commerce, Ed-Tech, and FMCG. Through my strategic insights and commitment to problem-solving, I've played a pivotal role in addressing digital marketing and performance challenges for esteemed brands including Nykaa, Fab India, Honda Bikes, Extramarks, Meatigo, Baidyanath, and Discovery+, amongst others.Strategic Leadership:• Led the India Business Strategy Team, spearheading intricate operational and strategic initiatives.• Collaborated seamlessly with cross-functional teams to ensure the successful execution of complex projects.Data-Driven Decision Making:• Managed a proficient team, utilizing data and trends to develop actionable recommendations & strategies.• Translated data insights into effective strategies to enhance client outcomes and drive success.Holistic Client Engagement:• Exhibited an end-to-end understanding of each client's brand, business, customers, and competitive landscape.• Provided strategic guidance to develop requisite digital marketing initiatives that aligned with client goals.Collaborative Excellence:• Managed a team of client strategy managers, nurturing their growth and fostering a culture of excellence.• Collaborated seamlessly with larger cross-functional teams, including analysts and technologists, to implement and deliver on client commitments.Go-To-Market Strategy and ROI Measurement:• Designed innovative strategies that optimized campaign implementation and enhanced ROI.• Assured the effective execution of campaigns and conducted rigorous ROI measurement to drive continuous improvement.Ownership of P&L and Growth Initiatives:• Owned the P&L for a significant book of accounts, overseeing an impressive annual marketing spend.• Curated & executed cross-selling and up-selling initiatives, driving substantial revenue growth and solidifying client relationships. Show less

In my role as a Senior Manager at Pocket Aces, I have consistently demonstrated a knack for creating and executing impactful strategies that drive engagement, foster partnerships, and fuel growth. From developing strategic channel approaches to leveraging innovative media offerings, I have consistently delivered measurable results. Brand Management and Sales:• Developed strategic channel and media approaches to achieve client objectives, driving quantifiable results.•… Show more In my role as a Senior Manager at Pocket Aces, I have consistently demonstrated a knack for creating and executing impactful strategies that drive engagement, foster partnerships, and fuel growth. From developing strategic channel approaches to leveraging innovative media offerings, I have consistently delivered measurable results. Brand Management and Sales:• Developed strategic channel and media approaches to achieve client objectives, driving quantifiable results.• Established partnerships with industry leaders, engaging key decision-makers and CXOs to identify innovative media offerings.Marketing Excellence:• Orchestrated media planning and optimization across digital platforms, specializing in video content creation and distribution.• Leveraged user-generated content, influencer marketing, and long-form content to enhance engagement on Pocket Aces channels.• Led Brand Solutions for scaling Gobble in North India, fostering brand partnerships and alliances valued at approximately INR 1.2 CR for FY19.Strategic Brand Development:• Crafted and executed comprehensive Brand Strategies across digital platforms, elevating engagement with target audiences.• Designed and executed Go-To-Market strategies, ensuring effective campaign implementation and measuring ROI.Talent Management Leadership:• Spearheaded Brand Partnership within the Talent Management vertical for North India.• Forged brand partnerships, alliances and was instrumental in generating deals with top tier clients. Show less

AdCrate Studio is a premier event marketing and consulting firm specialising in conceptualising, curating & managing of high quality live events founded with a vision for creating lasting impact through events for People, Institutions and Brands.Brand Solutions:• Curated the vision, mission and values of the firm by defining the strategy, structure and long-term planning and built an omni-channel growth model to drive business development.• Built an omni-channel growth model… Show more AdCrate Studio is a premier event marketing and consulting firm specialising in conceptualising, curating & managing of high quality live events founded with a vision for creating lasting impact through events for People, Institutions and Brands.Brand Solutions:• Curated the vision, mission and values of the firm by defining the strategy, structure and long-term planning and built an omni-channel growth model to drive business development.• Built an omni-channel growth model to drive business development by collaborating with 45+ brands including Hero, Samsung, Honda, Maruti Suzuki, GAP, Nestle, Mahindra etc.• Complete responsibility for the lead generation cycle from identification, information collection, qualification, contact, interest generation up to prospect conversion.Stakeholder Management (Internal & External):• Managed a team of permanent and part-time employees along with planning and managing the client strategy, marketing, finance and logistics of the firm.• Leveraged existing personal networks to augment growth by roping in new opportunities and clients. • Responsible for reaching out to C-level executives and building long-lasting relationships with an intent to explore potential collaborations. Working on generating specific deal proposals & supporting them through to closing/signing.Augmenting Conversion and Growth:• Managed operations and market strategy including sourcing, production, vendor selection, cost-analysis, & inventory planning along with marketing and media spends for numerous events.• Planned & coordinated events while ensuring the brand’s ROI is achieved.• Heading the marketing team and looking after all the marketing & promotional needs of the brand basis business objectives. Driving all BTL campaigns, Empanelling the creative, media & media audit agency and enabling the brand track. Show less

• Lead a team for Managed Services Operation in Partnership with Genpact, Cognizant and FIS Global supporting Google's advertising clientele globally (US, UK, AU/NZ, India).• Directly managed a team of 80 vendor partners supporting UK and India operations through Phone, Chat and Email. • Accountable for key metrics such as customer satisfaction, productivity, quality and compliance.• Program managed outsourcing of English social media support operations for Google's advertising… Show more • Lead a team for Managed Services Operation in Partnership with Genpact, Cognizant and FIS Global supporting Google's advertising clientele globally (US, UK, AU/NZ, India).• Directly managed a team of 80 vendor partners supporting UK and India operations through Phone, Chat and Email. • Accountable for key metrics such as customer satisfaction, productivity, quality and compliance.• Program managed outsourcing of English social media support operations for Google's advertising platform to India. Show less

As a Medium & Upper-Mid-Medium Market (SMB) Services professional, I worked with a wide variety of High Net Worth (HV) SMB Agencies & Advertisers, delivering the optimal advertising solution for each customer.Account Management:• Delivered excellent customer experience (CX) for 1.2 M Adwords advertisers of English markets through 1:1 & 1:Many support channels.• Managed team to steadily increase the India market customer satisfaction score from 80%+ in Q1’14 to 90%+ in… Show more As a Medium & Upper-Mid-Medium Market (SMB) Services professional, I worked with a wide variety of High Net Worth (HV) SMB Agencies & Advertisers, delivering the optimal advertising solution for each customer.Account Management:• Delivered excellent customer experience (CX) for 1.2 M Adwords advertisers of English markets through 1:1 & 1:Many support channels.• Managed team to steadily increase the India market customer satisfaction score from 80%+ in Q1’14 to 90%+ in Q1’15.• Proactively assessed prospective business concerns & worked towards minimising the impact on business with relevant product improvements by collaborating with Specialists, Engineers, and Product teams on new feature development for various.Quality Review & Sales Coach:• Managed quality audits & provided feedback along with product and customer service quality training.• Grew Google’s Customer Experience from 80% in Q1’14 to above 95% by Q1’15 through innovative quality review process (PITCH) designed for reviewing dissatisfied customer cases and training online specialist to manage them effectively.• Enable a culture of coaching by training and managing training programs for the Google India SMB sales support teams specialising in client management best practices and new-hire training.Sales to Service:• Working to bring in all sales functions together - Marketing, Acquisitions, Same store growth, Channel Partners & Sales Finance to deliver the goals of the market.• Exceeded annual quota of $720M with a 27% YoY growth rate.Online Sales Operations:• Instrumental in scaled support teams focussing on sales to service, email marketing, community support and customer success.• Worked with the team to achieve email support automation rates of 25%+ and community posts coverage of 70% through “top contributors”• Received 7 Global Customer Experience Business Awards in 18 Months for Transactional Customer Satisfaction & 4 Awards for Service Revenue Programs. Show less

Working as an Assistant Manager with Citibank's Global Corporate and Investment Banking Division, I undertook relationship coverage services by providing strategic assistance on M&A, Equity and related financing solutions and covering Key/Large relationships under Indian Multinationals, Global Subsidiaries Group, Public Sector Companies and Government entitiesRelationship Management• Provided relationship coverage that ensured Citi's Institutional Group (ICG) is client driven with… Show more Working as an Assistant Manager with Citibank's Global Corporate and Investment Banking Division, I undertook relationship coverage services by providing strategic assistance on M&A, Equity and related financing solutions and covering Key/Large relationships under Indian Multinationals, Global Subsidiaries Group, Public Sector Companies and Government entitiesRelationship Management• Provided relationship coverage that ensured Citi's Institutional Group (ICG) is client driven with focused approach to assist in identifying opportunities with existing relationships & prospect names while managing a​ book of account of 40+ LCS clients.Financial Consulting:• Collaborated to gather a comprehensive understanding of the wide range of complex financial issues facing clients and using this understanding to effectively deliver innovative solutions for LCS clients ​exceeding annual target with an 11% YoY growth rate.• Partnered with product specialists to provide a ​full array of corporate banking solutions​, from cash management, foreign exchange, trade finance, capital markets, derivatives, and structured products.Client Solutions Manager:• Responsible for ​assisting in client deliverables, tracking revenue growth, continuous client interaction and managing relations for companies like​ Bharti Airtel, Dabur, Genpact, Indigi, Religare, Ranbaxy, HCL, GE, HT Media, ​&​ ​PSU’s​ like GOI, ONGC, Oil India etc. Show less

Conducted research and made market reports to support Business Development for the newly started India operations of this firm. Learnt about the challenges faced by a start-up and how to manage change and leverage opportunities.

Interned in the Marketing Department and gained extensive knowledge about the working policies of the division related to Event Management. Role involved corporate branding and raising sponsorship for DLF Golf Course and related events (Avantha Masters 2010)

Worked as a Chief Coordinator for conducting and coordinating the company’s EEE Program for college students. Recognition received: Awarded Certificate of Recognition and Performance.