Website Management - Plan, implement and oversee the functionality of the website, evaluate and manage website performance, facilitate hosting and server management, and develop, maintain and update website content. Hands on experience on third-party payment gateway integration (RazorPay, PayU).Excellent understanding of Content Management Systems (CMS) and technology infrastructures. Gather website requirement issues and troubleshoot all website issues. Collaborate with project stakeholders and management to ensure that the website aligns with brand strategy and meets the organization’s standards.Marketing - Assist in designing and developing marketing collaterals and promotional materials across SBUs as per sales/ product team requirements. Coordinate with Brand/ Product Manager/ Regional Team in developing marketing strategy plan and provide communication collaterals. Suggest cost effective creativeideas and promotional activities. Market Survey research, feedback survey and competitor analysis to identify opportunities and address keyissues of the product.Prepare consumer journey communication to improve the quality of user communication. Develop and execute social media strategy, manage all social media platforms' day-to-day activities, andprovide analytics.Perform SEO, Tagline, Keyword Content Optimizations of the website &keyword research to increase traffic to website organically & using PPC Ad promotions. Managing digital marketing social media handles across Sportz Village SBUs. Campaign Management - Work closely with team/ agency to manage, execute, develop and monitor digital campaign strategy/content communication to target new prospects with Landing Page Ads, SEM, PPC andDisplay Ads to help achieve right ROI & KPI's. Analytics & Reporting - Build performance reports of various marketing campaigns. Provide monthly/quarterly website analytics & SEO Report and suggest improvment scope to the team

Website & Application Development - End to End Website Project Management – Ideation, execution, design flow, mapping and implementation of new projectsAnalyze the organization specification for the application & website development projects. Work with design / product team to build the website & applicationstructure, wireframes & user interface.Collaborate and support website developers and third-party vendors and execute the development phase andprovide the desired timeline to the team. Test & Troubleshoot website/ app issues and provide feedback tothe development team and resolve the issues. Maintain and update website and application content. Monitor website/ app traffic, goal, conversions usingGoogle Analytics tool and suggest improvements to the team. SEO & Analytics - Improve page ranking by optimizing the websites & on-page SEO of BUs pages. Build monthly/quarterly website analytics & SEO Report and suggest imrpovements to the team. Setting up Google, Bing, Yahoo Search Console Account.

Assist in executing the implementation of website & application projects. Develop front end landingpages using HTML 4 / 5, CSS.Collaborate with designers to the build the user interface. Work withbackend developers and get the server-side logic, java scripts integrated to the front-end page. Coordinate with product / sales team to understand the requirements and execute the tasks as pertimelinesCollaborate with third-party vendors and overlook on the website development projects. Test thefunctionality, flow of the website and cross browser compatibility and provide feedback to vendors and resolve the issue

Help customers to resolve technical queries/ issues on site. Provide technical training session forcustomers and prospects about the features and capabilities of our software. Develop customer-facing documentation for our website. Gathering customer feedback/ needs andhelp our development team to improve our software