14+ years of sales and marketing across EMEIA in Devices / Hardware and Technology sector.> My past role at Apple as head of Enterprise Strategy and Operations, I managed planning and operations for Apple's enterprise business and implemented simplified processes and improved business cadence. With my team, I co-led some key tactical and strategic initiatives to help grow enterprise business to new highs. > I led device leasing business with launching Apple Financial Services (AFS) in India. I also led National Distribution and Inventory Planning for enterprise business.> In my current role as National Channel Manager, I collaborate with key channel partners across India , as well as internal Apple cross-functions to help enterprise businesses transform the way people work, while growing the top-line for Apple. This requires execution of a few impactful sales programs, enablement tools to develop our reseller capabilities which helps us create a win-win-win for our customers, resellers and Apple.>I also lead demand generation and new B2B customer acquisition via integrated outreach channels - Digital and Telesales for Pan India