Analyzed 18,000+ responses to a consumer survey to evaluate the brand perception and customers' willingness to pay using Excel, Power BI, and other tools.▪ Utilized design thinking methodologies to create over 17 meticulously crafted app wireframes to reduce user friction, increase in-app downloads, and increase customer loyalty.▪ Explored national opportunities for the company's different subscription tiers; designed a new subscription tier to increase the synergy with the App.

▪ Engaged in an intensive 4-month training on design thinking methodologies, acquiring invaluable expertise in consumer-centric product development and branding strategies; implemented findings to optimize customer experience to drive revenue growth.▪ Leveraged visual and psychological frameworks to conduct market research, identifying key consumer pain points and reducing customer churn.

▪ Understood research, types of data analytics, their usage and the benefitsof data driven decision making across industry segments like FMCG, e-Commerce, Manufacturing, Technology and Banking.▪ Assessed business projects and proposed solutions using an approachof data driven decision making▪ Solved case problems of technology-oriented businesses with a view toimprove their profitability▪ Used Power BI to gain insights into consumer behaviour & productpreferences

Helped in devising new strategies and products to increase the reach and revenue of the company.

• Volunteered for Healthy Environment plantation drive.• Volunteered for Food Distribution Drive.