Loyalty🏆Rewards🎁 Gamification🎮 •I lead the flagship Loyalty Program for over 200 Million Users. Customers have the right to feel rewarded for their loyalty on the platform, irrespective of the industry we operate in. As a Senior Product Manger, I iterated and scaled the platform's loyalty program 'Champions Club', providing users tiered based rewards and benefits 🚀 This has proven to be beneficial for business KPIs as well as for user delight ✨•Reward Shop 🎁 As the Product Owner of our platform's virtual currency, 'Dreamcoins', I led initiatives to provide users avenues to EARN currency and BURN them for exciting rewards! Result? Increase in user engagement and platform revenue. Users win 🤝 Business Wins ✅•Gamification 🎮 It's more than just a fancy jargon. It's about applying Human behavioural design in businesses by understanding core user drives to build extraordinary experiences. After research, data crunching and drawing inspiration from work across industries, I have built features such as Missions, Streaks, Leaderboards, Multipliers and many more highly engaging products and journeys 🏅

Retention 🔁 Personalisation 🎯•Led retention & engagement initiatives for new users on the platform, building a journey to optimise Week-4 retention. This included building a robust features + communication journey handholding users in their early days. Why Week-4? Data backed research suggests if users retain on your platform for 4 weeks, they are here to stay! 📈•Collaborated closely with Data Science team to develop personalised discounts and promotions by formulating user level churn score, reducing promotional spends and driving platform retention 💯

Onboarding ⭐ Personalisation 👤 Loyalty 🤝•Led onboarding to post-purchase journeys of insurance buyers on the app, optimising funnel steps and conversion rates. Insurance in India is a tricky product, having low penetration and lot of knowledge gaps. The objective was to build a self-serve journey educating users about various gambits in health, life, investment and motor insurance, while ensuring a seamless post purchase support on the mobile app 🛡️•Conceptualised and executed user personalised engagement stories and widgets to educate users using highly interactive and gamified techniques. This led to better funnel and conversion rates, resulting in higher ARPU (Average Revenue Per User) 📊•VIP Program 💎 Objective? To provide a premium experience to top 5% users to encourage repeat purchase and referrals. Some of the initiatives included 24/7 agent support and elevated app UI 👑

Global Product Growth 🌎 of Hotel Onboarding and Lead Account Management Software 📋•Scaled Hotel onboarding app for Business Development and Sales Teams Globally. This involved proving in-house hotel onboarding and lead management solutions to our internal teams and replacing Pipedrive, a pioneer in the CRM space, with our internal tool across USA, Mexico, Brazil, UK, Japan and SEAME.•Coordinated with Tech, Design and Data teams across 10 countries to build a seamless CRM app and web platform within 8 months 🤝

•As an Area Supply Manager, my primary KPI was to manage a team of 6 members and add new Sellable rooms for OYO in Goa. •Goa was a challenging yet insightful stint which gave me the first taste of leadership, ownership and responsibility towards an extremely critical market for my organisation.•Goa was followed by a brief stint in OYO Nepal (Kathmandu) as a Country Supply Partner.

•As a BDM, my primary KPI was to add new inventory for OYO. •In my tenure of 12 months, I added 1000 new Sellable Rooms for OYO in Uttarakhand having launched 5 new cities - Dhanaulti, Almora, Ranikhet, New Tehri and Uttarkashi.

•Conceptualized and framed various sales emails, performed A/B testing and analyzed click rates via Google Analytics•Carried out Market Survey to set the price of Live Braille Mini & Pro; Performed QALY & DALY analysis of Blind population in India•Achieved the target of entering the market of 10 countries and exceeded the Sales Target of 20 Lakhs

•Coordinated public mobilization events and gathered support for various people led campaigns•Mobilised several volunteers and campaigners to ensure the effective functioning for Green campaigns

•Interacted with retailers and vendors of competitive firms dealing in LED lights to determine the market conditions for luminaries•Analysed the LED market and conducted a SWOT Analysis of Havell’s LED luminaries for sub-urban and rural expansion