* New user acquisition at most optimal ROAS through a mix of performance channels like Google Branded and Generic Search, PLA ads for Google and Facebook, remarketing etc. * Set monthly and annual targets and budgets for ecommerce* Helped in rolling of eCommerce platforms for other GCC countries* Manage & execute campaigns in digital & social media landscape.* Analyze, review, and report on effectiveness of campaigns in an effort to maximize results* Bloggers/online ambassador programs to reach out to targeted consumer & customer groups.* Supervise agencies to ensure they achieve KPIs

• Develop Online Marketing Strategies to meet the business objectives• Develop a strong monitoring process to measure and gauge the performance of online marketing campaigns• Implement the social media strategy, coordinating with stakeholders across the brand to ensure its effectiveness and encouraging adoption of relevant social media techniques into the brand• Work with the Web Product team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date• Manage Email Marketing Campaigns • Develop specific content strategies for the online marketing as well as Social Media efforts of the brand• Manage social media campaigns and day-to-day activities. Duties include online advocacy, Community management &outreach efforts, promotions, etc.• Interact with the Marketing teams to establish Social Media communication across all the Traditional marketing channels• Manage presence in social networking sites including Facebook, Twitter, and other similar community sites• Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results• Regular feed-back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashionAchievements• Splash campaign for 20 years celebrations, Salman Khan Brand Ambassador won the Retail ME 2013 Awards for Best Social Media Campaign of the Year• Organized the live webcasting of 3 seasons of Splash Fashion Show, the first ever in the Middle East region. Overall the livestream received over 2,14,000, 4,50,000, and 700,000 views across the region’s top digital properties.

• Understand different client profiles, market segments and products and execution of online campaigns• Identify different social media forums to participate through online research.• Generating buzz and interest through participation in conversations and discussions.• Keeping pace with emerging online trends to increase effectiveness of marketing and promotional programs and experiment with new and alternative ways to leverage social media activities• Work with product development, business development, customer support and marketing teams to accomplish goals.• Design proposals and marketing solutions (SMO) for our clients.• Run and manage Facebook ads for Facebook pages and websites• Basic knowledge of PPC (Google Adwords)

Client Name: HDFCProject: Monitor Online Reputation of HDFC Client Name: Airtel CallhomeProject: Monitor & Mend Online Reputation of Airtel Call home, Client Name: DaburProject: Flu Fighters (The project involved strengthening Dabur Chyawanprash’s image as a natural immunity builder in the backdrop of the Swine Flu epidemic.) Client Name: SonyProject: Social Media Campaigns for different Sony products and marketing initiatives like Sony Cybershot T90, Walkman W Series, Vaio W Series, Vaio X seriesClient Name: ESPN Star SportsProject: Social media campaign for Road To Airtel Championship League