 Expertise: Product Management/ Ownership experience that translate business cases into storyboards; managing the design, build and release of consumer facing software. Product Strategy & User Research: Aimed to keep the team focused on the end user’s needs, problems, and context by facilitating user interaction and usability testing, writing surveys, and creating personas. Planning: Actively participated in requirement gathering, analysis, project road map, brainstorming sessions with key stakeholders, and product owners. Involved in managing product and team intricacies. Assisted with planning small and large product improvements and releases. UX Roadmap: Partnered with designers to work through the early stages of a design or product working from strategy and feature definition into information architecture, sketching and prototyping, copywriting, testing and iterating for both web and mobile users. Design Challenges: Provided proven solutions and best practices for development team to avoid risk and mitigate browser compatibility and responsive design issues. Team collaboration and transparency: Increase collaboration and communication between the design, development, and business leadership teams. Implemented formal design reviews, created best practices around documentation and specification, encouraged the team to do more prototyping, and insisted on whiteboard usage while talking through problems. Environment: Working closely with the CXO and the Management and also within the cross-functional teams Product, Development, QA and other UX professionals to realize the speed and agility required to keep up with the rate of demand.

 Product Strategy & User Research: Aimed to keep the team focused on the end user’s needs, problems, and context by facilitating user interviews and usability testing, writing surveys, and creating personas. Planning: Actively participated in requirement gathering, analysis, project road map, brainstorming sessions with key stakeholders, and product owners. Involved in managing product and team intricacies. Assisted with planning small and large product improvements and releases. Features and Epics: Provided reusable and scalable UI components, widgets, layouts, templates, sitemap, and navigational patterns to enhance rich UI for existing and new features. UX Design: Partnered with designers to work through the early stages of a design or product working from strategy and feature definition into information architecture, sketching and prototyping, copywriting, testing and iterating for both web and mobile users. Design Challenges: Provided proven solutions and best practices for development team to avoid risk and mitigate browser compatibility and responsive design issues. Team collaboration and transparency: Increase collaboration and communication between the design, development, and business leadership teams. Implemented formal design reviews, created best practices around documentation and specification, encouraged the team to do more prototyping, and insisted on whiteboard usage while talking through problems. Accessibility Compliance: Implemented web accessibility compliance for individuals with disabilities such as Americans with Disabilities Act (ADA), Section 508, and Web Content Accessibility Guidelines (WCAG 2.0) Level A/AA/AAA. Environment: Working within a broad cross-functional teams Product, Development, QA, Marketing/Sales and other UX professionals to realize the speed and agility required to keep up with the rate of demand.

 User-Centered Design: Employed user-centered design principles to create intuitive and engaging user interfaces, ensuring alignment with user needs, behaviors, and preferences. User Research: Conducted qualitative and quantitative user research, including user interviews, surveys, and usability testing, to gain insights into user behaviors, pain points, and motivations. Persona Development: Created user personas based on research findings, representing target user groups and informing design decisions to better meet their needs and preferences. Information Architecture: Designed clear and intuitive information architectures for websites and applications, organizing content and navigation structures to enhance user findability and usability. Wireframing and Prototyping: Developed wireframes and interactive prototypes to visualize and iterate on design concepts, facilitating feedback from stakeholders and usability testing with end users. Usability Testing: Planned and conducted usability testing sessions to evaluate design solutions, identify usability issues, and gather feedback for iterative improvements. Accessibility Compliance: Ensured compliance with accessibility standards (e.g., WCAG) by incorporating accessibility best practices into design processes and conducting accessibility audits and testing. Design Systems and Style Guides: Contributed to the development and maintenance of design systems and style guides, promoting design consistency and efficiency across projects and teams. Iterative Design Process: Practiced an iterative design process, incorporating user feedback and usability testing results to continuously improve and refine design solutions throughout the development lifecycle.