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Aditya Varanasi is listed as Founder & Chief Executive Officer at Awarity at Awarity, based in Dallas-Fort Worth Metroplex, United States, United States. AeroLeads shows a work email signal at sophosmarketing.com, phone signal with area code 469, 214, 317, 248, 321, and a matched LinkedIn profile for Aditya Varanasi.
Aditya Varanasi previously worked as Chief Executive Officer at Awarity and Head Of Marketing - Auto Refinance at Capital One. Aditya Varanasi holds Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services from Northwestern University - Kellogg School Of Management.
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Results focused Executive leader with a passion and track record for developing new capabilities intended to deliver against unmet customer needs. Throughout my career, I've been most energized by the opportunity to tackle opportunities that have never been approached before. Whether it was managing Frito Lays first ever content based digital campaign, to mapping out growth opportunities that helped turn around a $1BB+ brand, to unlocking the power of digital and social in shopper marketing, or launching a new, all digital commercial insurance company, the one thing each of these accomplishments has in common is a focus on meeting changing customer needs. With a BS in Chemical Engineering, I was trained to develop a sequential and analytical approach to solving problems, which has helped me break down complex opportunities as I moved into business management. This approach, when coupled with a focus on the vantage point of the customer, has helped me develop a track record of "outside-the-box" solutions that match business objectives with customer needs. Above all, transparency, integrity, and collaboration have been critical in building lasting solutions. No individual does it all, and I take great pride in bringing the best thinking across various functions and backgrounds together to develop robust and sustainable solutions. As a leader, it's important to recognize that everyone has something to contribute, and creating an environment where everyone is encouraged to share their perspective can help take any undertaking to the next level of impact and sustainability.
Listed skills include Integrated Marketing, Strategy, Consumer Products, Product Development, and 12 others.
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Frisco, TX
Founder and CEO of a Digital Marketing Company that makes targeted display advertising affordable to businesses of all sizes through a subscription model and all-inclusive pricing.
Dallas/Fort Worth Area
Recruited to start up new Commercial Insurance Company under Dhandho Holdings Corp. -Created and developed an all new brand, CoverageHQ, to sell Commercial Insurance online -Completed company registrations, legal documents, developed IT infrastructure, hired team, and launched website within 5 months of hire-After the launch in Texas, nearly 200 companies.
Plano, Texas
-Responsible for $150MM portfolio of brands, including Lay’s Stax and Cracker Jack-Identified opportunity to double the size of Cracker Jack brand by restaging for todays families due to declining relevance with kids, and developed ground up strategy which included product upgrades, prize/size architecture optimization, targeting key customers/channels.
Plano, TX
-Developed innovative new shopper marketing model in newly created role to activate top regional grocers with unprecedented scale and efficiency, resulting in 10-20% more perimeter space for over 40% of the supermarket channel, fueling over $10MM in incremental volume -This model relied on digital programs, and consumers engaged with these programs at 2-3x.
-Led development of 2012 Cheetos Brand annual operating plan while the Brand Marketing Director was out on maternity leave and her role was not backfilled. Collaborated with agency partners, cross-functional partners, and consumer insights, to define and deliver plan for 2012 growth targets. Plan included pricing, promotions, innovation, and communication.
-Developed new business opportunity, valued at over $750MM, to increase household penetration in under-served homes-Led and managed cross functional teams, including Finance, Operations, Purchasing, and R&D to manage day to day operations of Multipack business
-Managed three Advertising Agencies to deliver an integrated, 3600 campaign which included television, print, and championed Frito Lay’s first ever large scale digital and social campaign-Led development of Campaign Website, www.awomansworld.com, including all Webisodes, games, contests, and all other content. Website traffic eclipsed 1 Million visits in.
-Led full transition of the production of $80 Million business to a new contract manufacturer working closely with Contract Purchasing Division. Developed and implemented new work processes to better define roles and responsibilities between R&D and Operations team, resulting in improved ability for R&D to focus on pipeline innovation-Responsible for.
-Led initial product and equipment development on several new initiatives totaling over $150 Million annually by collaborating with cross functional teams from Marketing and Finance -Developed innovative, cost effective solution to improve the shape of Tostitos Scoops when initially launched product did not deliver against targeted design-Led initial.
Activities and Societies: Purdue Orchestra. President of Dormatory. Intramural sports. Resident Assistant (2 years)
Quick answers generated from the profile data available on this page.
Aditya Varanasi works for Awarity.
Aditya Varanasi is listed as Founder & Chief Executive Officer at Awarity at Awarity.
AeroLeads has found 1 work email signal at @sophosmarketing.com for Aditya Varanasi at Awarity.
AeroLeads has found 7 phone signal(s) with area code 469, 214, 317, 248, 321 for Aditya Varanasi at Awarity.
Aditya Varanasi is based in Dallas-Fort Worth Metroplex, United States, United States while working with Awarity.
Aditya Varanasi has worked for Awarity, Capital One, Coveragehq, Pepsico - Frito Lay, and Frito Lay.
You can use AeroLeads to view verified contact signals for Aditya Varanasi at Awarity, including work email, phone, and LinkedIn data when available.
Aditya Varanasi holds Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services from Northwestern University - Kellogg School Of Management.
Aditya Varanasi is listed with skills including Integrated Marketing, Strategy, Consumer Products, Product Development, Brand Management, Cross Functional Team Leadership, Program Management, and Marketing.
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