My role involves creating visually engaging and user-friendly storefront and landing page designs for clients in multiple e-commerce industries. I utilize the Buyist site building platform to seamlessly transform designs from concept to development.

• Led design processes for multi-level lead generation content and PPC campaigns • Researched and developed email sequences to improve customer retention • Reviewed all creative and email assets, ensuring adherence to industry best practices • Conducted A/B testing to optimize email campaign performance and produce company-wide gold standard page templates • Collaborated with CMO and other executives to provide creative direction to design andcopywriting teams• Ideated and designed sales funnel optimizations to improve conversion rates on marketing campaigns

• Spearheaded and executed the development of all design assets and creative initiatives • Designed high-quality assets for web, print, eCommerce, and social content • Worked closely with clients and retailers to develop in-store and commerce promotional assets• Designed product packaging that aligned with brand identity and met printer and productlaunch deadlines • Collaborated with video and photographers to create promotional and brand videos ----------------------Just a Few Notable Achievements:• Launched multiple marketing funnels for an internal smartwatch product to generate $24 million in revenue and a 27% profit margin• Redesigned fitness brand checkout pages increasing CVR by 17%• Optimized BeautyStat’s DTC marketing assets to increase subscriptions by 40% and one-time purchases by 20%• Migrated and redesigned BeautyStat eCommerce store to Shopify, increasing revenue by $116K • Designed new upsell sequences for BeautyStat and consistently produced a 41% take rate

• Collaborated with the analytics team to ideate and design A/B tests for funnel page assets, including advertorials, landing, order, and upsell pages • Updated existing pages and assets according to split test results • Reviewed and compiled test results to produce reports for executive team reviews ----------------------Just a Few Notable Achievements:• Redesigned a product sales funnel for the ClipperPro nail clipper Brand increasing CVR by 438% • Revised landing page content of a PlayBeats earbuds Brand increasing CVR by 167% • Redesigned the UI for a new product order page increasing CVR by 115% across multiple brands

• Led a team of six designers • Managed team members’ deliverables and incoming tasks and requests • Researched and implemented responsive design principles that would becomethe company standard• Ensured team OKRs were aligned with company goals and expectations • Researched and designed funnel pages and marketing assets for both internal and client products• Responsible for hiring, onboarding, and training new team members