Adjoa Edzie, Mba Email & Phone Number

Provided project management across a portfolio of television and online advertising accounts. Lead communication with internal and external stakeholders. Worked cross-functionally with marketing, finance, and traffic departments to ensure timely fulfillment of campaign deliverables. Key Accomplishments• Provided daily updates and project management to support a 15 million dollar budget in advertising sales from established and new business accounts.• Successfully managed all post-sale timelines of assigned client accounts, including post-sale stewardship, coordinating online and TV production activities, Red Sox, Celtics, and Bruins sports inventory management, post-sale reporting, and revenue retention.• Communicated updated status of current projects between cross-functional teams: Account Executives, Traffic, Online Digital Traffic, Creative Services, and Finance departments• Facilitated the workflow of digital marketing and television to provide consistency throughout a campaign, which includes assembly of assets from production, client approvals, and working with digital traffic on campaign fulfillment.

Greater Boston Area

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Boston, Massachusetts, United States

VHBOS

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Launched a new on-campus project initiative bringing Rockstar Energy Drink branded sampling events to 75 college campuses across the country. Organized weekly deliverables with the web developer, client, and students Troubleshoot and managed the creation of the online portal interface creation for students and client integration. Key Accomplishments• Management of the new $350k on-campus college sponsorship programs for Rockstar Energy Drink and PlayStation and help facilitate the global marketing strategy for college spring break in Mexico.• Created weekly strategy progress reports and facilitated weekly client conference calls; monitor and manage product launch on-campus program budget. • Lead recruitment, screening, training, and managed all 100 on-campus college reps across the country. Set goals, monitor and manage campus marketing strategy/rep performance on a daily and weekly basis to ensure excellent program execution. • Review and approve recap reports from on-campus representatives to align with client goals to which was to increase product retail sales on campus.

Built sales by prospecting for new clients and generate income by nurturing existing customer relationships; planned, developed and executed sales strategies, to meet an established quota. Key Accomplishments• Created and proposed over 50 advertising solutions to new and current clients.• Produced promotional plans, sales literature, web programs, and advertising proposals.• Investigated and resolved customer problems. • Worked with other departments to assure quality service in placing orders, arranging promotional events, and understanding client issues.

Coordinated station and sales driven promotional efforts; collaborate with multiple departments to create and execute promotions such as remotes, events, van hits, and other street team activities from start to finish.Key Accomplishments• Assembled 100 stop grassroots lifestyle marketing sampling tour; facilitated event tour request and managed event calendar. • Wrote creative weekly on-air promotional announcements, and updated online calendar management.• Managed program performance, promotional recaps including event pictures, on air promotional announcements, and online promotions initiatives.• Managed product marketing materials and merchandise for various sponsors.• Managed execution of all sampling events and interacted with consumers using sampling efforts.

Assisted with production of major station events and concerts as well as administrative functions of on-air promotions. Promoted the radio station through grass roots marketing efforts.Created promotional proposals and outlined past promotional recaps. Creator of JAM'N Parties DJ service consisting of booking private teen and school parties, drawing up contracts, and managing DJs. Organized a monthly JAM'N Parties event calendar and managed the assignment staff.Assist the Sales, Promotions, and Traffic departments. Managed multi-line phone system and collected and distribution of mail correspondence.

Master Of Business Administration - Mba, Marketing

Master Of Business Administration - Mba

Bachelor Of Arts & Science, Communication

Education record