Seed Consulting Group is a nonprofit organization that provides pro-bono consulting for organizations focused on environmental sustainability.- Delivers sustainability consulting services, crafting marketing plans and proposals for clients in diverse industries.- Provides data-driven market research insights, which improved client operations and sustainability practices. - Assists in the development of strategic growth and efficiency plans for sustainability-focused clients.

Copywriter and digital content marketer covering food, wellness, and lifestyle industries. Featured in For The Culture, The James Beard Foundation, CherryBombe and The Institute of Culinary Education. A marketing consultancy that works with food brands & wellness professionals to create impactful digital strategies, content & campaigns that elevate brand presence and audience engagement. - Spearheaded creation and delivery of multi-channel content, aligning with food trends to strengthen brand messaging and vision. - Conducted in-depth market trend analyses, implementing strategies that drive reader retention and engagement. - Increased brand engagement by 50% across social and web platforms through targeted initiatives.- Led sustainability-focused campaigns, achieving a 67% growth in brand recognition, including a key partnership with the City of Newark’s Office of Sustainability.

A community-focused culinary venture dedicated to impactful brand storytelling and sustainable, farm-to-table practices, bridging local food systems with urban communities to promote accessible, health-conscious dining options. I strategically steered the company’s growth, blending innovative menu design with sustainable practices to enhance our brand value and market position. - Enhanced brand positioning and customer experience through comprehensive marketing and sales strategy focused on sustainable, farm-to-table food practices, resulting in a 67% increase in brand recognition. - Redesigned catering menu to align with health-conscious and sustainable dining trends, leading to a 20% increase in catering sales.- Elevated online presence with dynamic digital marketing campaigns, resulting in a 50% growth in social media following and engagement and a 20% uplift in direct online sales. - Streamlined operations to match market demands with a focus on sustainability, achieving a 10% reduction in overhead costs through efficient supply chain management.- Ensured proper plan execution across multiple channels while maintaining brand consistency throughout all touchpoints with customers/prospects.

A privately $MM company that provides mobile-first training solutions for deskless employees across various industries, supporting enterprise-level businesses through inclusive, accessible learning platforms.- Led marketing operations for a privately held SaaS company, contributing to the company's growth from Seed to Series A funding.- Created and executed the company’s first marketing strategy, achieving a 143% increase in brand engagement and enhancing brand positioning.- Collaborated with C-suite stakeholders of mid-enterprise clients (including food franchises) to shape strategy and align customer engagement initiatives with organizational goals.- Managed a $250K marketing budget, consistently delivering projects under budget and on schedule, with an emphasis on measurable growth and value creation.- Enhanced email and social media channel performance through refined segmentation, messaging strategy and analytics-driven optimization.

Facilitated culinary education as a Cooking School Coordinator, creating immersive learning experiences for diverse audiences.- Organized engaging cooking classes, leading to increased enrollment and high satisfaction rates.- Encouraged collaboration and innovation in culinary education, enhancing the learning experience.