Chief Media Officer, Havas Media, North America
New York, Ny, Us
• Redesigned and rebuilt Havas Media’s Investments division ($3B in billings) to a more nimble, modernized, and client centric model. Created and grew multiple operating brands within of the agency (each activating key digital channels) delivering significant revenue and rapid digital transformation for clients.• Developed strategic partnerships with numerous market leaders including Google & YouTube, Meta, The Trade Desk, Adobe, Hulu, and NBCU as North American media and technology leader saving clients an average of 16% in media and technology costs.• Counseled top CMOs, influencing critical marketing investment decisions and facilitating adoption of new marketing tech including DSP, DMP, CDP, and custom dashboards.• Advised CPG portfolio company, Reckitt-Benckiser, that online video would drive significant efficiency in reach driven strategy, culminating in the largest online video buy ever at that time. Improved buying efficiency by 40% over TV and a sales lift of 13% through this industry leading, transformational online video strategy.