Jeff Adkins Email & Phone Number

Detroit, Michigan, United States

• Develop and implement strategic comms for our President & CEO, top physician executives and other leaders, including speaking opportunities, media appearances, digital and social media presence, op-ed content, video production, workforce engagement, award nominations, and other deliverables.• Support communication strategies for key health system partnerships, such as Henry Ford Health + Michigan State University Health Sciences.• Identify and build organizational storytelling frameworks and content to support strategic projects and audiences including annual, financial and board reporting.• Establish and maintain strong relationships with local, national and industry media and organizational partners to create opportunities to advance and position the Henry Ford Health brand.• Maintain active executive speakers’ bureau to represent the Henry Ford Health brand at local and national speaking events and opportunities.• Partner with the Vice President and other communications leaders on crisis communications by providing counsel and direction.

Detroit, Michigan, United States

• Served as the primary media relations representative for Cancer and Neuroscience service lines. Responsibilities included, but were not limited to: news content development, media pitching, interview coordination, press conference coordination, social media content development, and communications planning & strategizing.• Led media relations planning and execution for the opening of Henry Ford Health’s new $155M, 187,000 sq. ft. Brigitte Harris Cancer Pavilion in January 2021.• Aligned with Marketing priorities to achieve greater communications reach and impact.• Reported back to leadership and other stakeholders routinely on media and social media activities, including metrics on engagement, reach, total media presence, ad value equivalency and more.• Maximized reach of content by sharing across different channels, both internal and external, to reach targeted audiences.• Supported the organization’s media relations efforts throughout the COVID era by responding to media inquiries during crises, contributing to messaging development, and navigating the challenges of rapidly changing information.

Greater Detroit Area

• Served as media relations representative for up to nine departments throughout the health system.• Earned more than 500 pieces of media coverage in total, including coverage in outlets such as The Wall Street Journal, New York Times, NPR, CNN, MSNBC, Huffington Post and more.• Developed social media content for Henry Ford Health's media appearances, contributed to strategy discussions and worked collaboratively with the social media team on targeted projects across various channels.• Served as editor for social media content written by other team members, and liaison between Henry Ford Health's social media team and media relations team.

Detroit, Michigan

• Created, edited and managed content for multiple internal communications channelsreaching more than 8,000 leaders and employees.• Led communications planning and coordination of press conference to announce partnership with a metro Detroit LGBTQ+ health services organization, including the development of key messages for executive leaders.• Led communications planning, development and execution for a food drive hosted by Henry Ford Hospital and a major national food bank. This drive resulted in 4,656 pounds of donated food, which fed 8,292 metro Detroiters in need.• Led communications planning, development and execution for a voluntary employee health program pilot, successfully engaging approximately 1,800 employees over a 12 week program.• Collaborated with nursing leadership to create a new employee recognition program, which routinely receives 150+ nominations each quarter.

Detroit, Mi

• Wrote majority of the website copy for CRIMSON's site, as well as several client websites.• Drafted engaging, targeted social media content based upon past performance analytics.• Researched and pitched targeted media for outreach initiatives.• Facilitated and conducted client interviews.• Developed and copy edited internal and external communications assets to ensure proper AP style usage, organization and clarity.• Disseminated internal communications messages to global executives all over the world for an industry-leading automotive manufacturer.• Contributed to communications strategy development.• Assisted senior level executives with projects, as needed.

Southfield, Mi

• Assisted in media and social media content development.• Contributed to communication strategy development.• Copy edited PR/Marketing materials.• Supported media relations and research initiatives.

Detroit, Mi

• Mentored 80+ students over one academic year within the public relations program.• Coordinated out-of-class workshops and learning sessions to supplement lessons taught in the classroom.• Provided feedback to help students improve grammar, organization and AP style usage.• Offered guidance on professional development.• Only one student is appointed to this position per academic year.

Detroit, Mi

• Managed and coordinated more than 50 volunteers at an event with 1200+ people.• Assisted event leads with logistics, set up, registration and raffle at events.• Edited and approved invitations, program books, signage and other event-related copy.• Managed and updated RSVPS, guest lists and event records.• Assisted with volunteer recruitment and coordinated volunteers at events.• Participated in team meetings and brainstorming sessions.• Drafted and printed mailings.• Solicited raffle items.

Detroit, Mi

• Monitored media and social media.• Generated press releases.• Created digital marketing assets.• Responded to web inquiries.• Assisted with website content development.