Operated as strategic client lead, directing high-level media strategy, brand messaging, narrative storytelling development, when and how to roll out news as well as mitigating risksForged strong relationships with brand stakeholders and managed high level client communications, including crisisServed as decision maker on behalf of clients to quickly pivot strategies and creative to match the changing news cycle and media landscapeCrafted and led strategy presentations and executed creative storytelling campaigns to highlight business objectivesSet and managed KPIs before campaign launches and delivered qualitative & quantitative analysis to determine ROI for clientsManaged P&L of team along with staffing, planning and budgeting on behalf of the agency and clientsSupported and guided a bicoastal team of five contributing to junior staff career growth

Led consumer communications and PR strategies & objectives to amplify the Michaels brand message, spotlight new products and showcase offerings available at 1200+ stores in North America. Served as liaison between cross-functional channels to maximize efficiency and provide strategic communications counsel. Identified and leverage emerging trends to drive press results and actively evolve teamwork to garner new initiatives. Monitored, drafted responses and coordinated approvals for external crisis communications to manage brand reputation.Integrated PR strategies into marketing initiatives focused on acquiring new customers, building awareness and image across brands and platforms.Managed multi-million dollar communications budget.Member of Pride Employee Resource Group.

Created, managed and executed franchise and licensing communications strategies for Disney Animation, Disney Princess and Pixar.Supervised and executed global communications efforts for marketing campaigns to elevate consumer products launches and partnerships, including Disney's "Frozen 2" product launch and activation with Saks Fifth Avenue in NYC, garnering more than 2 billion global media impressions.Organized and lead promotional events like press tours, interviews, trade shows and product showcase events.Coordinated with teams in cross lines of business to streamline workflow and deliver results.Supervised and mentored junior level staff and managed intern program.

Clients: William Grant & Sons spirits portfolio, Kona Brewing Company, Omission Brewing CompanyIncreased clients' brand awareness within top tier broadcast, print and online publications and blogs.Grew media impressions from 25 million to more than 500 million in 2018 across William Grant & Sons spirits portfolio.Maintained strong long-term relations to retain clients and pitched new business opportunities.Opened, managed, and grew west coast office on behalf of company.

Clients: Lionsgate Home Entertainment, Magnolia Home Entertainment, Mode Media, Nathan Sawaya/The Art of the Brick, NBCuniversal Brand Development, Warner Bros. Consumer Products, Fandango/FandangoNOW

Clients: Sexy Hair Concepts, Aventine Hollywood, Isadora Accessories, American Humane Association, Joico, BMF MediaEvents: Keurig Grammy After-Party, Hero Dog Awards, Grand Opening of Lisa Vanderpump's PUMP Restaurant, Lights! Camera! Cure!, Colgate Beauty Bar, Panasonic Beauty Bar, several others